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Your Own Custom Sales Methodology

There are plenty of 'off the shelf' methodologies available. The challenge for most organisations is that they never quite fit and you end up with a multitude of ways of working across teams.

Imagine having your own custom sales methodology where processes and approaches are mapped to your market, clients and sales environment. Frameworks and models are adapted to your needs and all of the tools are branded to your specification by our in-house design team with no unnecessary intellectual property charges. Your own sales execution system.

Our coaching and training programmes can be tailored to suit your needs from a broad range of content areas across the entire sales cycle and can be designed for B2B organisations across all sectors.

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Les Bailey

Managing Partner

Les Bailey's passion for sales coaching is undeniable, and his experience is vast. He has worked with some of the largest and most successful organisations in the world to help them raise the professional selling standards of their client-facing teams.


It can be challenging for clients to differentiate themselves in a crowded market. Les’ mantra is ‘sell less and win more’, and he advises clients on how to ‘show up differently’. Ultimately, he believes that the way interactions are handled between prospects, clients and customers is a company’s strongest differentiator.

Les enjoys playing tennis and cooking Mediterranean dishes in his spare time.


Charles Harris

Client Development

Personable and dynamic, Charles offers our clients and members a professional and friendly face that they can count on. Whether you’re looking for coaching or interested in the business opportunity, Charles will talk you through what you need to know.

He oversees the Network’s marketing activity to identify new opportunities and expand the Network.

Charles is a keen cyclist and dog lover – he makes sure that cockapoo Rufus is on his best behaviour.


Denis Rollet


Denis Rollet has built a thriving three-decade career in senior sales management, grounded in his unwavering commitment to coaching and fostering high-performance cultures.


Leveraging his extensive experience, he now guides large-scale teams across diverse industry sectors, unlocking their full potential. His dynamic alliance with both business leaders and teams goes beyond traditional training, evolving into a strategic partnership aimed at imparting insights for a comprehensive, gradual transformation.


Denis employs various methodologies and frameworks, addressing skills, mindset, and competencies as the cornerstone for consistently cultivating unparalleled success and driving sustained revenue growth.


Beyond his professional pursuits, Denis is an avid reader, passionate traveller and keen chef.


Jo Russell

Client Development

Jo brings over 25 years of experience as a Client Director, specialising in Sales Excellence, Leadership, Management and Organisational Development. Her focus is on understanding sales performance challenges and enabling organisations to ‘move the needle’ on key sales metrics and grow revenue. 
Jo's strength lies in building meaningful relationships with clients at the executive level, guiding them through changes and developing effective strategies.
She has worked with several large organisations including Deutsche Bank, T-Mobile, Pret A Manger, Astra Zeneca, Sheraton Hotels, Lloyds of London, RAC, HBOS, Barclays Bank, Camelot, Palmer & Harvey, Bidfood and NHS England, focusing on pragmatic solutions and impactful results.


Kathryn Bailey

Instructional Design and Technology

Kathryn is an out-and-out creative with a background in design and digital marketing.


For The Sales Coach Network, she goes beyond simply creating teaching materials. She works closely with the coaches and clients to design virtual and in-person long-term learning solutions that can easily integrate into the delegates’ work lives. With her expert knowledge of multiple digital media outlets, delegates can achieve their goals in the most effective way.


Kathryn facilitates and manages our client portal and is on hand for any technical support or content requests from coaches.

Outside work, she is a competitive ballroom and latin dancer.



Operations and Finance Director

Maria ensures that the operational side of The Sales Coach Network runs smoothly. She takes care of all day-to-day management tasks, and will be the first to chase up invoices when they are due!


Keeping the team organised, Maria ensures that both deadlines and the needs of clients are always met.


She is a keen gardener, and loves to grow fruit and vegetables from scratch.




A trained journalist and published author, Tom is in charge of ‘all things words’. His mission is to communicate the principles of the programme with clarity and conviction, free of unnecessary jargon.


Tom works closely with the team to ensure that the right messages are delivered across LinkedIn and other key platforms.


Outside of work, Tom is an experienced singer/songwriter and the founder of mental health initiative Retune.

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Anita Saini

Client Delivery

With over 20 years of sales experience as a successful sales professional, Anita brings a proven practical and interactive consultative approach to her training and mentoring.


She has supported a number of business owners and their employees through their growth journey, leveraging her passion for sales, training, client engagement, recruitment and process improvement to engage new clients, shape market propositions and scale teams.


Being skilled in learning & development and public speaking (a Toastmaster in her spare time!), she is comfortable engaging with professionals at all levels. She is driven to support others. Her clients and delegates enjoy her enthusiasm and drive to enable others to feel confident and be successful in their role.

Outside of work Anita enjoys spending time with her family, exercising, and travelling as much as she can!

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Colin Moss-Davies


Colin is a people-first sales leader, coach and mentor. He’s passionate about culture and creating high-performing teams. He’s a qualified executive coach and NLP practitioner with almost 25 years of B2B sales, coaching and leadership experience. 


He’s spent the majority of his career in Financial Services, including over 8 years at PayPal (NASDAQ: PYPL) where he led the new business sales organisation.

He’s particularly skilled in leading people, teams and companies through hyper growth, international expansion, sales transformations and organisational change. 

Outside of work he's a long suffering Wolves FC supporter, regular in the gym, occasional downhill mountain biker and a bad golfer.


Jeremy Josephs


Having originally qualified as a management accountant more than 20 years ago, Jeremy Josephs has worked globally for some of the largest, most prestigious IT companies as a senior sales professional. His passion for establishing and nurturing client relationships, running campaigns, leading sales pursuits and creating value for clients remains as strong as ever.


Jeremy has worked for organisations such as Accenture, BT, HP Enterprise, CSC and more recently DXC, selling across the IT spectrum. He has studied and mastered the most comprehensive and established sales methodologies in the market.

He enjoys looking after his five children, cooking, sports and walking his two dogs.


Jonathan Bouchier


Jonathan Bouchier has coached all manner of sales teams, from high growth scale-ups to global enterprises. His experience enables him to support clients in a real world and hands-on manner, and his skills enable clients to transfer what they have learned in the classroom to perform brilliantly ‘on the pitch’.


He believes in creating success systems that make improvements sustainable and lasting.

​Jonathan’s passion for knowledge means he is constantly learning, adapting and incorporating winning ways for the individuals, teams and organisations he supports.

He loves visiting the beach at weekends, and is a keen village cricketer.

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Les Gosling


For more than 30 years, Les Gosling has led from the front when dealing with all aspects of high value, complex, consultative, value based B2B sales within the FinTech solutions sector. In addition to having a successful personal sales career, he has built and led local, regional and global sales and operational teams as well as setting up and running his own consultancy business. 


Les has worked with a range of training models and platforms and is highly motivated to channel his wealth of experience into The Sales Coach Network and its Sales Accelerator Method.

Outside of work, he enjoys exercising and working his Hungarian Vizsla, road cycling and listening to vintage vinyl on his retro HiFi system. He also enjoys great food and robust Australian red wine.


Mark Stephenson


With over 30 years of international sales and business development experience in the technology sector, Mark has worked with many of the world's most innovative start-up and scale-up businesses. He helps them establish early market traction and then scale quickly to achieve their strategic business ambitions.


Mark has a wealth of go-to-market experience in sales execution across IP, SaaS, and professional services propositions. He delivers invaluable insight, guidance, and sales coaching methodologies that directly translate into tangible and measurable business improvement and incremental revenue growth. His expertise helps clients best navigate the ever-evolving business landscape.

Outside of work, Mark enjoys keeping fit with hobbies including Japanese martial arts, running, and cycling. He also enjoys spending time experimenting in the kitchen with Asian cookery and has a fondness for French wine.


Vinit Shah

Client Delivery

Vinit Shah's career in sales began more than 25 years ago, and he has amassed a wealth of knowledge and experience in a variety of commercial roles during that time.


His expertise is in problem solving, analysing trends and discovering new business opportunities as well as managing teams.

Vinit has built a track record of creating sustainable value and delivering ROI by translating strategic objectives into commercially viable solutions.


He excels at implementing complex change projects to enable transformations with a long-term vision in mind.

He is an advocate of making space for down time away from work and enjoys meditation to refocus his mind and relax.




Leader of The Sales Coach Network


Les has mastered most sales, business development and sales leadership roles over a successful sales career that spans more than 35 years.

He is a practitioner who teaches and coaches from experience, not a textbook. His focus is the ‘how’ of sales: how to find new clients, how to develop solutions and make good decisions, and how to differentiate your company when your competitors all look and sound the same.

A respected expert in consultative selling and an authority on high value, complex sales, Les is sought by some of the largest and most successful sales organisations in the world to help inspire their people, grow talent and drive better results.


Leader of The Sales Coach Network


Les has mastered most sales, business development and sales leadership roles over a successful sales career that spans more than 35 years.

He is a practitioner who teaches and coaches from experience, not a textbook. His focus is the ‘how’ of sales: how to find new clients, how to develop solutions and make good decisions, and how to differentiate your company when your competitors all look and sound the same.

A respected expert in consultative selling and an authority on high value, complex sales, Les is sought by some of the largest and most successful sales organisations in the world to help inspire their people, grow talent and drive better results.

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Measurable Results 
Within 100 Days

The challenges of selling in a complex B2B landscape are well documented.

They include: accessing and managing the differing requirements of multiple stakeholders (on both sides), engaging a more educated and informed buyer and maintaining momentum and a focus on mutual value throughout an often-protracted buying process.


Even in ‘good times’, sellers have their work cut out.  


New Environment,
Similar Challenges


The post pandemic normal of virtual and hybrid working has added a further level of complexity to how sales are made, as has the deteriorating economic and business environment. If you are a sales leader, how do you support and equip your teams to establish trust, meaningfully differentiate and enable value-creating conversations with clients?


How do you help them with:

  • Gaining access to the right people

  • Engaging and building trust with stakeholders

  • Identifying client value

  • Keeping momentum on opportunities

  • Differentiating your organisation from competitors

  • Enabling client decisions

  • Realising client value

  • Negotiating profitable win-win agreements

  • Growing and sustaining accounts

We recognise that success in complex B2B sales comes down to a series of interactions and conversations which, when orchestrated well, enable the free flow of information between both parties, creating mutual value and driving revenue growth.

If you need help with any of these challenges, take a look at how we can help and let's have a conversation.



Services Summary


In-Person Or
Remote Training

We offer a range of delivery options, including traditional classroom-based training, live online sessions and self-directed learning 24/7 supported by Artificial Intelligence applications. In today’s business environment, with the benefits of communications technology, we can effectively deliver training and coaching remotely with face-to-face, real-time interactions.

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Coaching & Mentoring

You can leverage a broad range of coaching and mentoring resources to support leaders and individual contributors. We offer 1:1 and group sessions to reinforce skills, methodology frameworks and tools, and advance your most important pipeline opportunities. We’ll also confidently add value to initiatives such as market entry strategies, prospecting campaigns and key account growth.



We offer advisory services focused on all elements of business development and sales effectiveness. Our approach is systems-agnostic and focuses on enhancing sales enablement. In addition to value-based consultative selling, we can advise on technology, recruitment, onboarding, sales management effectiveness and change management.


What To Expect

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And Design

You’re here for one of two reasons: you have some critical sales challenges to overcome; or you’re doing OK but want to raise your game significantly to accelerate growth and outperform your competitors.


You will benefit from leveraging a proven diagnostic approach to assess the potential for measurable improvement over time. We’ll discuss the specific outcomes you are looking to achieve, the behaviour changes and skills required, options to consider, and the ROI you can expect.


We’ll then design a tailored programme of teaching, practice and coaching that will start to deliver material, measurable results in under 100 days.

Success is measurable.

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There are some common themes in our programme, including but not limited to:

  • Effective Prospecting Or Lead Generation

  • Zero Cold Calling

  • How To Conduct Great Diagnostic Conversations

  • Rigorous Qualification Techniques And Tools

  • Effective Stakeholder Management

  • Developing Competitive Win Plans And Strategies

  • Proactively Handling Objections

  • Confidently Talking About Money

  • How To Create Presentations And Proposals That Win

  • Conducting Win/Win Negotiations

  • Capturing New Accounts

  • Penetrating Key Accounts

  • Increasing Transaction Values

  • Improving Win Rates

  • Increasing Sales Pipeline Value And Velocity


Coaching or training alone are rarely cost effective and have limited business impact. A winning sales culture requires leaders and teams to be aligned and focused on sales execution.

Developing a winning sales culture means developing great leaders and effective individuals in combination. It requires alignment behind common goals, with a common language, practical tools and measurable improvements in skills, capability and confidence.


The correct training teaches people how to perform more effectively, however there is a gulf between knowing and doing. Once the team knows what to do, the challenge is getting them to do what they know.


You’ll benefit from a coaching approach that enables behavioural change and improved performance, consistently and deliberately.

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