As with anything in life, becoming a better salesperson is a constant journey of discovery and learning. Our sales coaches at The Sales Coach Network are vastly experienced, and have worked on every kind of sales challenge over long careers. We have good news for you – you can learn these key skills too, in order to sell more effectively.
The workplace has evolved, and sales skills have evolved alongside it. Improving your sales skills can help you to succeed in the business world, no matter what industry you are selling for.
It is important to be aware of the techniques that can assist you in selling better, to ultimately win more (and bigger) deals. The good news is that there are multiple ways to improve selling skills.
Our programmes cover the entire sales process from prospecting to closing, and every stage in between. Contact us today to find out how we can improve your sales skills. All it takes is one short call with our team.
You might be wondering how to learn sales skills?
This blog is going to explore 10 key tips that will improve your skills. Some of them may seem obvious, but each one is important in its own right, so take your time to consider them carefully.
Below is a guide on how to improve the sales skills you already have, as well as developing new strategies that you may not have considered before.
1. Get organised.
Make sure you have a plan and a system for tracking your progress. Organisation is a basic yet fundamental skill, and if you are to become a sales leader you won’t neglect it. As we know, proper preparation prevents poor performance. Getting your ducks in a row early will pay dividends later.
2. Prospect for value.
Ensure you are communicating with a priority prospect with the intent to identify whether or not mutual value can be created.
3. Be a good listener.
Listening is one of the most important skills for a successful salesperson. You must look to understand the person you are conversing with before making your own case. If customers feel as though they are being listened to, they are more likely to take favourable action.
4. Build your network.
The more people you know, the more potential customers you have. There are several ways to achieve this. Have you tried maximising the potential of LinkedIn? The platform can be a vital source of new business and fresh connections.
5. Stay positive and motivated.
A positive attitude is essential in sales. This doesn’t mean putting on a front, but rather approaching your selling with enthusiasm. You might be surprised at the extent to which your attitude can inform your outcomes.
6. Be persistent.
Don't give up easily; keep pursuing potential customers until you land them. Some of the prospects that may seem very difficult to win over can be swung in your favour through perseverance.
7. Know your product inside and out.
You need to be an expert on what you're selling if you want to find sales success. The customer might put you to the test with some tricky questions; if you can anticipate these you will be one step ahead.
8. Stay up to date on industry trends.
If you're aware of the latest trends, you'll be able to better target your potential customers. Ensure that you subscribe to industry magazines and follow key stories on Twitter and other social platforms. Your industry is ever-shifting, so be sure to stay abreast.
9. Research your competition.
Know their strengths and weaknesses so you can capitalise on them. Remember that your customer is likely to be considering multiple options. You of course want to be right at the front of the queue and uppermost in their mind.
10. Be professional.
Dress and act like a professional, and remember that first impressions are important. Over the last two years we have experienced remote working then hybrid working, and now we are seeing a return to face-to-face interaction in the office. It’s time to sharpen up.
Do you feel like you are already following this advice? Wherever you are at in your sales journey, you can benefit from the advice of a sales coach. Having someone in your corner can exponentially improve your chances of success. Are you on the fence? We can:
1. Grow your confidence through consistent feedback and support. A confident salesperson can handle his or her pipeline with aplomb. We might well be able to point out where you are missing the mark.
2. Improve your prospecting skills and how you approach new clients. And it’s not all about new clients – we can show you how to retain and strengthen your existing relationships.
3. Help increase your revenues consistently and significantly. Like you, we are chiefly concerned with outcomes. How can you move the discussion forward and arrive at a decision?
4. Accelerate your sales skills training across your entire team. Your team members can learn from each other and become stronger together.
5. Give you access to industry best practices because we’ve been there. We’ve encountered so many sales scenarios during our time in the industry, and we’re ready to pass this expertise on to you.
Great coaches will help keep you accountable to yourself and others, which can lead to a better outcome.
If you are still unsure about how to learn sales skills, we can guide you along every step of the journey.
How can The Sales Coach Network take you to the next level? We teach tried and tested methods that have proven industry success over many years. There are so many aspects to sales, and it can be difficult to stay on top of all of them. Our coaches will guide you with constant support, and who knows? We might highlight an aspect for improvement for your business that you may not have considered before.
Download our brochure to find out more about our offer. We understand that you are looking to improve your sales skills quickly through no-nonsense mentoring and discussions with experts who have a deep understanding of the topic.
To sum up: how can you take the first step to improve your sales skills today? You want to communicate effectively, demonstrate product expertise, offer outstanding customer service and product knowledge, your negotiating should be up to scratch, and you should use your emotional intelligence to increase understanding.
If you reach out first, 82% of prospects will accept a meeting request*. The odds are in your favour!
We look forward to hearing from you soon so that we can start to accelerate your sales trajectory from our very first meeting. We can equip you with the sales skills you need to succeed in this rapidly evolving space.