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Value Selling

Refine your sales approach with a focus on Value Selling. Our experts specialise in helping teams communicate the distinct value of their offerings, leading to stronger client relationships and increased revenue.

Identify Client Needs

Understand and address your clients' core requirements

Differentiate Your Offerings

Clearly articulate your unique value proposition

Improve Sales Performance

Increase conversion rates and foster long-term client loyalty

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Three Reasons Clients Choose Us


Practical Approach

Our team members are practitioners who can actively participate in your sales processes. They offer advice and training from a practical, real-world perspective, not just theoretical knowledge, ensuring credibility and effectiveness.


Experienced Coaches

Our expert coaches combine extensive industry experience with proven coaching techniques. They offer insights and strategies that are both innovative and practical, ensuring your team is well-prepared for real-world challenges.


Customised Solutions

We leverage the best research and thinking to co-create programmes with you, making them part of your sales culture. By incorporating best practices and adapting them to your specific environment, we drive the change you seek and you achieve better outcomes.


Choosing The Right Partner

Selecting the right partner for your sales training and coaching needs is crucial for achieving your business goals. Here's a comparison to help you make an informed decision:

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​Traditional Training Providers
  1. Focus on training

  2. Limited to training and coaching

  3. Broad range of offerings, often dominated by leadership offerings

  4. Sales performance usually a small part of a broad portfolio

  5. Limited cyclical investment in new content

  6. Standard offerings and inflexible tools

  7. Training provider branding

  8. Standard content delivered by trainers

  9. Often significant IP and licensing charges

  10. Typically work in isolation to Sales Enablement functions

  11. Focus on Learning and Development

  12. Enable learning through interventions and events

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The Sales Coach Network
  1. Focus on business outcomes and embedding

  2. Training and coaching are only part of a broader capability

  3. Advise on the sales ecosystem only (includes sales leadership)

  4. We only work on sales performance improvement

  5. Ongoing development with monthly enhancements to content

  6. Bespoke programmes and tools based on detailed needs analysis

  7. Custom programmes in your branding

  8. Delivered by practitioners that can bring a real-world view

  9. No separate IP charges

  10. Complement and supplement Sales Enablement functions

  11. Focus on the entire sales ecosystem

  12. Enable transformation through multi-year programmes


Let's Have A Conversation

Ready to start your sales transformation journey and lead your teams to success?
Book a Discovery Call today to learn more about how sales coaching could help you and your teams.

Want to know more about Value Based Selling?

Read our in-depth guide to find out more.

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