Why ‘Sales’ Should Not Be Considered A Dirty Word At Law Firms

The legal sector has typically relied on relationships and reputation to attract new business, viewing overt sales and marketing techniques with scepticism. However, increased competition, economic pressures and client demands have made traditional business development approaches inadequate for sustainable revenue growth.

 

This whitepaper examines the specific challenges facing UK law firms today in driving new business and outlines strategies focused on a more proactive approach.

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