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Great People

The Sales Coach Network is a collection of experienced professionals, operating independently and collaboratively, unified by a common framework and approach. We all share three qualities:



We know the importance of starting with the facts about your current situation, rather than guessing. We handle all assignments sensibly and realistically, based on practical rather than theoretical considerations. We focus on change, with careful consideration of results and consequences.



We view sales as a profession and we are dedicated to consistently upholding high standards. Everyone on the team has a specialism, based on ‘on the job’ experience as individual contributors, sales leaders or leaders of leaders.



We are easy to communicate with. We value our clients for who they are as we coach them to be the best version of themselves. We ask questions, encourage and elaborate, in a way that is both friendly and challenging.


Meet The Team

Meet The Team

Les Bailey

Managing Partner

Les Bailey's passion for sales coaching is undeniable, and his experience is vast. He has worked with some of the largest and most successful organisations in the world to help them raise the professional selling standards of their client-facing teams.


It can be challenging for clients to differentiate themselves in a crowded market. Les’ mantra is ‘sell less and win more’, and he advises clients on how to ‘show up differently’. Ultimately, he believes that the way interactions are handled between prospects, clients and customers is a company’s strongest differentiator.

Les enjoys playing tennis and cooking Mediterranean dishes in his spare time.

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Les Gosling


For more than 30 years, Les Gosling has led from the front when dealing with all aspects of high value, complex, consultative, value based B2B sales within the FinTech solutions sector. In addition to having a successful personal sales career, he has built and led local, regional and global sales and operational teams as well as setting up and running his own consultancy business. 


Les has worked with a range of training models and platforms and is highly motivated to channel his wealth of experience into The Sales Coach Network and its Sales Accelerator Method.

Outside of work, he enjoys exercising and working his Hungarian Vizsla, road cycling and listening to vintage vinyl on his retro HiFi system. He also enjoys great food and robust Australian red wine.


Vinit Shah

Client Delivery

Vinit Shah's career in sales began more than 25 years ago, and he has amassed a wealth of knowledge and experience in a variety of commercial roles during that time.


His expertise is in problem solving, analysing trends and discovering new business opportunities as well as managing teams.

Vinit has built a track record of creating sustainable value and delivering ROI by translating strategic objectives into commercially viable solutions.


He excels at implementing complex change projects to enable transformations with a long-term vision in mind.

He is an advocate of making space for down time away from work and enjoys meditation to refocus his mind and relax.

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Colin Moss-Davies


Colin is a people-first sales leader, coach and mentor. He’s passionate about culture and creating high-performing teams. He’s a qualified executive coach and NLP practitioner with almost 25 years of B2B sales, coaching and leadership experience. 

He’s spent the majority of his career in Financial Services, including over 8 years at PayPal (NASDAQ: PYPL) where he led the new business sales organisation. He’s particularly skilled in leading people, teams and companies through hyper growth, international expansion, sales transformations and organisational change. 

Outside of work he's a long suffering Wolves FC supporter, regular in the gym, occasional downhill mountain biker and a bad golfer.



Business Development

Personable and dynamic, Charles offers our clients and members a professional and friendly face that they can count on. Whether you’re looking for coaching or interested in the business opportunity, Charles will talk you through what you need to know.

He oversees the Network’s marketing activity to identify new opportunities and expand the Network.

Charles is a keen cyclist and dog lover – he makes sure that cockapoo Rufus is on his best behaviour.




A trained journalist and published author, Tom is in charge of ‘all things words’. His mission is to communicate the principles of the programme with clarity and conviction, free of unnecessary jargon.


Tom works closely with the team to ensure that the right messages are delivered across LinkedIn and other key platforms.


Outside of work, Tom is an experienced singer/songwriter and the founder of mental health initiative Retune.


Jonathan Bouchier


Jonathan Bouchier has coached all manner of sales teams, from high growth scale-ups to global enterprises. His experience enables him to support clients in a real world and hands-on manner, and his skills enable clients to transfer what they have learned in the classroom to perform brilliantly ‘on the pitch’.


He believes in creating success systems that make improvements sustainable and lasting.

Jonathan’s passion for knowledge means he is constantly learning, adapting and incorporating winning ways for the individuals, teams and organisations he supports.

He loves visiting the beach at weekends, and is a keen village cricketer.


Jeremy Josephs


Having originally qualified as a management accountant more than 20 years ago, Jeremy Josephs has worked globally for some of the largest, most prestigious IT companies as a senior sales professional. His passion for establishing and nurturing client relationships, running campaigns, leading sales pursuits and creating value for clients remains as strong as ever.


Jeremy has worked for organisations such as Accenture, BT, HP Enterprise, CSC and more recently DXC, selling across the IT spectrum. He has studied and mastered the most comprehensive and established sales methodologies in the market.

He enjoys looking after his five children, cooking, sports and walking his two dogs.

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Anita Saini

Client Delivery

With over 20 years of sales experience as a successful sales professional, Anita brings a proven practical and interactive consultative approach to her training and mentoring.


She has supported a number of business owners and their employees through their growth journey, leveraging her passion for sales, training, client engagement, recruitment and process improvement to engage new clients, shape market propositions and scale teams.


Being skilled in learning & development and public speaking (a Toastmaster in her spare time!), she is comfortable engaging with professionals at all levels.


She is driven to support others. Her clients and delegates enjoy her enthusiasm and drive to enable others to feel confident and be successful in their role.



Instructional Design and Technology

Kathryn is an out-and-out creative with a background in design and digital marketing.


For The Sales Coach Network, she goes beyond simply creating teaching materials. She works closely with the coaches and clients to design virtual and in-person long-term learning solutions that can easily integrate into the delegates’ work lives. With her expert knowledge of multiple digital media outlets, delegates can achieve their goals in the most effective way.


Kathryn facilitates and manages our client portal and is on hand for any technical support or content requests from coaches.

Outside work, she is a competitive ballroom and latin dancer.



Operations and Finance Director

Maria ensures that the operational side of The Sales Coach Network runs smoothly. She takes care of all day-to-day management tasks, and will be the first to chase up invoices when they are due!


Keeping the team organised, Maria ensures that both deadlines and the needs of clients are always met.


She is a keen gardener, and loves to grow fruit and vegetables from scratch.

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