Driving sustainable growth through deal origination
Client background
We partnered with a global leader in Business Process Outsourcing, known for its deep operational expertise.
The goal was to create a consistent, repeatable approach to deal origination across vertical teams, enabling stronger pipeline growth with the right type of strategic opportunities.
The challenge
A common approach and language around deal origination
The client needed to move beyond tactical wins and establish a more sustainable path to larger, more strategic deals.
To do that, they needed:
A stronger articulation of client value to open the right conversations
A system of success to support execution and embed a new way of working
Our approach
Consulting with senior stakeholders and reviewing data and materials to map the current state and define success
Co-creating a programme designed for experienced, industry-tenured professionals
Rolling out a global initiative across multiple time zones, focused on practical application and real-world impact
We partnered closely with stakeholders across the business to design and deliver a programme tailored specifically to their market, team structure, and strategic goals. This included:
Value added
The client now operates with a clear, consistent deal origination methodology that’s scalable across geographies and verticals:
A more targeted approach and early-stage qualification
Increased deal volume through sharper positioning of client value
A common language enabling greater cross-functional collaboration
In their words
They have command of the topic, the trends, and what matters to growing a business successfully.
