Case Study • Healthcare and Life Sciences

Upskilling global healthcare teams to defend and grow value

A long-standing client of The Sales Coach Network, this global organisation delivers clinical, commercial, and communications services to the world’s leading pharmaceutical companies. Together, we’ve created a structured learning journey impacting more than 1,200 professionals.

Healthcare professional in a clinical setting
Client Background

A long-standing client delivering services to the world’s leading pharmaceutical companies.

This global organisation serves the healthcare and life sciences sectors, providing clinical, commercial, and communications services to the world’s leading pharmaceutical companies.

Over the past five years, we’ve worked together to create a structured learning journey impacting more than 1,200 professionals, embedding value-based consultative selling across the organisation.

Reach
Global
Professionals
1,200+
Focus
Healthcare
The Challenge

Following a merger and a review of their competitive position, the client recognised the need to upskill medical teams to better defend and retain value.

01

A principles-based programme that could deliver measurable margin improvements quickly.

02

A centreline approach adaptable across diverse business units and global markets.

03

A multi-modal learning experience tailored to three levels of client-facing professionals.

Our Approach

A comprehensive suite of programmes designed to strengthen commercial confidence and protect value.

1Step 01

Senior leader consultation

We consulted with senior leaders to understand market challenges, internal capabilities, and what success should look and feel like.

1,200+
professionals impacted
2Step 02

Negotiation programme for three tiers

Designed and delivered a targeted negotiation programme for three tiers of executives, delivered via live online sessions and supported by a self-directed video series hosted on their internal platform.

Live +
on-demand blend
3Step 03

Follow-on capability programmes

Built on the success with programmes focused on opportunity origination, consultative selling, and qualification rigour.

Global
scalable rollout
Value Added

A global learning ecosystem that drives commercial impact across functions and geographies.

  • A shared language and toolkit for selling and negotiating with confidence.

  • A scalable library of on-demand learning resources for ongoing development.

  • Live, high-impact facilitation that reinforces behavioural change in real time.

In Their Words

It’s a privilege to work with Les and Jonathan as I always know we’re going to have a great conversation.

Client sponsor

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