Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
Core programmes
Creating Opportunities
Proactively originate new business with target clients by being focused, relevant and bringing valuable insights.​
Qualify and Advance
Introduce rigour in qualification with the REVENUE method and advance opportunities using the Next Logical Decision.​
Negotiation Foundations
Proactively defend your worth with Win/Win outcomes to secure better deals at higher margins.​
Effective Account Management
Grow or defend your most important accounts with strategic plans that can be rigorously executed.​
Consultative, Value-Based Conversations
Understand, identify and realise client value in a way that differentiates you from your competitors.
Pitching to Win
Craft compelling, well-structured client-focused proposals or presentations that demonstrate you understand what they value.​
Realising Client Value
Turn opportunities into revenue by methodically closing deals and increasing speed to value.​
Sales Leader Programme
Go from good to great with 8 execution foundations to lead sales teams to consistently greater performance.​
Your industry, your challenges, your goals. Every programme can be tailored to match your needs, in your branding.
Tailored for your business
Self-directed learning
With access to our bespoke learning portal, your team can log in anytime to:
Bite-sized, on-demand training videos
AI-powered learning tools for better knowledge retention
Your own custom training programme
If you’re looking for more than core training, we can help you build a custom sales programme aligned with your culture, market, and sales process.
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Your methodology, your way. Embedded into your business for long-term impact.
Branded frameworks and models
Easily implemented and reinforced
Transferred to you with no extra IP costs
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
​Traditional Training Providers​
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
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Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
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Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
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Do I need to have training experience?No, you don’t need training experience. Sales experience and management skills are ideal, though. We would prefer to engage seasoned practitioners with hand-on experience and work with you to develop your training and coaching skills.
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How much does it cost?Book an introductory call with us to discuss investment options.
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How much money will I make?Having between five and six regular clients should enable you to earn around £20,000 each month. Three to four days work will recover your initial investment as a licensee.
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How do I start a sales coaching business?We will guide you through the process of setting up your company right from the beginning. Not only will you benefit from support in the form of training, a dedicated onboarding guide and ongoing advice, you will also be supported by other like-minded people in our supportive, collaborative network.
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How do I sell myself as a coach?As a member of the Network, you will receive central marketing support including SEO, Google AdWords and assets to share on LinkedIn. You will be allocated a bespoke pipeline in our CRM system where we will input new inbound leads that are assigned to you. You will also have an account on a multi-media outbound marketing platform for lead generation campaigns.