B2B Sales Training for UK Teams, Built Around Your Live Deals
In-company B2B sales training for teams who sell complex, high-value deals to buying committees. We build each workshop around your team's live opportunities, so people practise on the deals they'll be working on next Monday.
A one-day workshop for up to 20 people starts at £12,000, and two days start at £22,000. We plan the work before and after the workshop as carefully as the day, because that's where new habits hold or fade.
Rated 4.8 on G2 from 19 verified reviews, endorsed by the Institute of Sales Professionals and in partnership with Trusted Advisor Associates.
For a rollout across several regions, see our enterprise sales training.
Some of the world’s biggest B2B brands have benefitted from working with our team
Who this training suits, and who it doesn't
This is a strong fit if:
- You sell complex, high-value B2B solutions to buying committees, on cycles of six to 18 months
- You want training built around your market and sales process
- Your team can bring live opportunities to work on
- Your leaders will reinforce new habits afterwards
This is probably not for you if:
- You sell low-value, transactional products at speed
- You want the cheapest possible half-day event
- You're an individual wanting a certificate, where an open course suits you better
- You can't involve your leaders after the workshop
What your team will be able to do afterwards
After a two-day workshop, each person can:
- Find where your revenue gap sits: deal count, deal size, win rate or sales cycle
- Plan each client meeting around the decision you want the client to make
- Run discovery that lets the buyer choose the topic that matters most, then explore it in depth
- Qualify a live deal against seven checks, with a named action and date for every weak score
- Map a buying committee and what each person values, for the business and for themselves
A sample two-day B2B sales training agenda
We build every agenda with you, so treat this as a typical shape. Your team's live deals become the case studies for both days.
Before the workshop
- A scoping call on your team, market and priority deals
- Short pre-work on one opportunity each person is working now
Day one: finding and qualifying the right deals
- The four things that move revenue, and where your team's biggest gap sits
- Planning each meeting around the decision you want the client to make
- Discovery with senior buyers: let the client choose the topic, then go deeper
- Qualifying a live deal against seven checks
- Practice on your own deals, with feedback from a coach
Day two: winning and growing the deal
- Mapping the buying committee and what each person values
- Building trust with the Trust Equation, taught in partnership with Trusted Advisor Associates
- Turning value into a business case a finance team will accept
- Handling objections, including price
- A practice pitch on a live deal, then an action plan for each opportunity
After the workshop
- 24/7 access to our online learning platform
- A recommended next step to embed the learning, agreed with your coach
B2B sales training courses and programmes: formats and prices
We publish prices because you'll need a number for your finance director.
One-Day Workshop
One part of the sale, worked on your live deals
- One course, such as Creating Opportunities, Negotiation Foundations or Effective Account Management
- Practice on real opportunities, with feedback
- 24/7 access to our online learning platform
Best for a shared foundation, quickly
Based on a group of up to 20 people
Two-Day Workshop
The whole sale, from first conversation to signed proposal
- Everything in one day, with more depth
- Practice and role-plays on your own deals over both days
- 24/7 access to our online learning platform
Best for building lasting capability
Based on a group of up to 20 people
Virtual Workshop
The same content for teams spread across locations
- Four to six live, camera-on sessions
- Breakout practice, plus assignments on live deals between sessions
- 24/7 access to our online learning platform
Best for distributed teams
Based on a group of up to 20 people
Team size, tailoring and location move the price. Travel for in-person delivery is agreed upfront, and coaching afterwards is priced separately.
Where B2B sales training has to be different
Your buyers already know most of what a seller can say about the product. Deals stall where generic training stops: a committee whose members want different things, a finance team that wants a business case, and a cycle long enough for momentum to fade.
For SaaS teams we add renewals, churn and land-and-expand selling. For professional services firms, where the people who sell also deliver, we focus on finding new business inside client work.
What clients say about the training
We're rated 4.8 on G2 from 19 verified reviews, checked on 17th October 2026. Of 442 participants answering our end-of-workshop evaluation between August 2023 and September 2026, 95% would strongly recommend their facilitator and 91% the programme, scoring eight or more out of 10.
"They're helping us accelerate new business revenues with higher quality deals."
Benjamin V., Senior Vice President Business Development, verified G2 review
"I am confident to say that this is one of the best, insightful and actionable training sessions that I have ever attended."
A two-day intensive workshop designed and delivered for over 300 sales and delivery professionals at a global technology company, focused on real, live opportunities, with a custom methodology rolled out across all regions.
Where we’ve done this before
Who runs your workshop
Your sessions are led by coaches who've sold complex B2B deals and led sales teams, and they adapt the content to the deals your people are working. Our CEO and Founder, Les Bailey, created the Sales Accelerator Method™ the workshops are built on.
We're an endorsed training provider of the Institute of Sales Professionals, reassessed every 12 months, and we teach the Trust Equation in partnership with Trusted Advisor Associates.
B2B sales training in London and across the UK
Our office is on Great Portland Street in central London. We run in-person workshops at clients' offices and venues in London and across the UK, and the virtual format suits teams spread across regions or countries. Our online sales training page explains how it works.
B2B sales training FAQs
From £12,000 for a one-day workshop, £22,000 for two days and £12,000 for the virtual format, each for up to 20 people. We'll confirm your price after a first call.
The one built on your live deals, run by people who've sold at your buyers' level, followed up afterwards and priced openly. Our guide to UK sales training companies compares the options.
Creating opportunities, qualifying honestly, discovering what each stakeholder values, pitching a business case and growing accounts. Our workshops start by finding which of these your team needs most.
For one or two people, an open course is often better value, and we'll tell you so. For a team working live deals together, in-company training lets everyone practise on those deals.
Your team leaves with an action plan for each live deal, so they can use the tools straight away. Habits stick when managers reinforce them, so we plan that follow-up before the workshop.
Yes, through the scoping call. Our case studies cover technology, fintech SaaS, financial services, insurance, healthcare and life sciences, business advisory and outsourcing.
Yes. One client's programme ran across Europe, Asia and the US with the same coaches throughout.
We teach sellers to build a value case a finance director will accept, and to earn trust with the Trust Equation, taught in partnership with Trusted Advisor Associates.
Talk to us about your team's live deals
Book a call and tell us what your team is working on. We'll follow up with a written proposal and a price.