Strategic Sales Training
Strategic sales training equips your team to think beyond individual deals - connecting daily activity to long-term commercial goals.
At The Sales Coach Network, we help sales teams and leaders develop the mindset, structure, and strategy needed to drive sustainable growth, stronger client relationships, and higher-value opportunities.
Who It’s For
This programme is ideal for:
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Sales leaders responsible for key accounts or complex portfolios
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Account directors looking to deepen client partnerships
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Organisations wanting to align strategy, performance, and delivery
If your team needs to shift from transactional selling to strategic growth, this training provides the tools and frameworks to make it happen.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
What the Programme Covers
Our strategic sales training is built around proven commercial principles and real-world experience.
Key focus areas include:
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Strategic Account Planning - Build and execute long-term plans for key clients.
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Opportunity Qualification - Identify high-value deals early and prioritise effectively.
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Executive Engagement - Strengthen influence with senior stakeholders.
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Value-Based Selling - Connect business outcomes to customer goals.
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Leadership Alignment - Ensure managers coach and measure strategic behaviours.
Each session combines interactive workshops, planning templates, and practical coaching to turn strategy into measurable action.
Why Strategic Training Matters
In many teams, sales activity drifts from strategy.
Strategic sales training realigns your people around what truly drives results - quality pipeline, profitable accounts, and consistent execution.
The benefits include:
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Clearer account prioritisation and ownership
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Stronger collaboration between sales and leadership teams
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Improved forecasting and resource planning
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Greater customer retention and long-term value
When strategy leads, performance follows.
Flexible Delivery
We offer face-to-face, virtual, and blended delivery options to fit your schedule and team structure.
Choose from:
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One-off strategic planning workshops
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Multi-session programmes across teams or regions
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Ongoing coaching to embed strategic behaviours
Our delivery model ensures concepts are applied immediately - not forgotten after the session ends.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
Traditional Training Providers
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
We’ve delivered strategic sales training to leading organisations across technology, professional services, and manufacturing sectors.
Our approach combines commercial insight with practical frameworks that make strategic selling simple, measurable, and scalable.
If you want your sales activity to reflect your business ambition, we’ll help you bridge the gap between strategy and performance.
