Only Revenue Matters
How to get 10x ROI on your sales training investment
Reserve your place
Free to attend. All registrants receive the recording and free diagnostic tools.
This is for you if...
- As an L&D leader you are tired of reporting completion rates when what you are actually being asked about is revenue.
- You lead sales enablement and you can feel the gap between what people learned in the room and what they do on a call three weeks later.
- You lead a sales function, you are about to spend money on training, and you want to know how to buy it so that it works.
This is not for you if...
- You are looking for general 'how to sell better' content. This session is about how to drive breakthrough results with rigorous execution.
- You want a tool demonstration. We will not be showing you software.
- You are hoping for a quick fix. What we will show you takes a quarter to embed, not a week.
This is not a typical ‘teach and preach’ webinar. The interactive 45 minute session will be focused on common issues and sharing what works from Industry Experts and L&D leaders that have ‘cracked the code’.
No sales pitches, guaranteed!
You’ll Leave With
Every attendee leaves this session with four practical tools they can use immediately:
The ROI Calculator to pinpoint critical areas for growth and anticipated return on investment
The Execution Worksheet to connect training and coaching to business outcomes
A 5-step Framework on how to connect your SalesTraining and Learning to your Sales Results
A grounded view on where AI and technology fit in an upskilling programme and where they don't
Meet Your Hosts
Jason Smith
Jason brings over 15 years of sales experience and more than seven years of senior leadership, scaling revenue across multiple organisations and markets such as IT, automotive and professional services. He understands, at a deep level, what it takes to build a sales culture that performs consistently, under pressure, and at scale. He believes that training alone doesn't work.
Les Bailey
Les' passion for sales coaching is undeniable, and his experience is vast. He has worked with some of the largest and most successful organisations in the world such as Accenture, EY, and Deloitte to help them raise the professional selling standards of their client-facing teams. It can be challenging for clients to differentiate themselves in a crowded market. Les’ mantra is ‘sell less and win more’, and he has advised over 10,000 sales professionals and leaders on how to ‘show up differently’.
FAQs
No. There is no pitch and no demo.
You get a calendar invite, one reminder the day before, one on the morning, and the recording afterwards. Nobody phones you. You are not added to a general marketing list unless you tick the box asking to be. You can unsubscribe from any of it in one click. Full detail in our privacy policy.
Yes. Register and we will send you the recording, the diagnostic, and the framework whether or not you attend. A good number of people do exactly this.
45 minutes of content from 11:00 to 11:45, then live questions until 12:00.
Particularly so. The session is about the system around the training (diagnosis, reinforcement and measurement) rather than the content of it. Most of what breaks, breaks in that system regardless of who delivers.
It is close to the ideal moment. Most of what determines whether a programme shows up in the numbers is decided in the 90 days after delivery, not before it.
No. It is yours, in full, for free, whether you become a client or not.
Please do. Forward them this page. Sessions work better when two or three people from the same organisation attend, because the conversation afterwards is where the value lands.
Tuesday 22 September, 11:00 BST
45 minutes. Two people who have spent twenty years on this problem. A diagnostic and a measurement framework you keep either way.
And a straight answer to the question you are going to be asked at your next budget review.