Live Interactive Working Session
Only Revenue Matters
How to get 10x ROI on your sales training investment
Tuesday 22nd September 2026
11:00-12:00 BST
12:00-13:00 CET
06:00-07:00 ET
This is for you if...
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As an L&D leader you are tired of reporting completion rates when what you are actually being asked about is revenue.
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You lead sales enablement and you can feel the gap between what people learned in the room and what they do on a call three weeks later.
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You lead a sales function, you are about to spend money on training, and you want to know how to buy it so that it works.
This is not for you if...
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You are looking for general 'how to sell better' content. This session is about how to drive breakthrough results with rigorous execution.
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You want a tool demonstration. We will not be showing you software.
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You are hoping for a quick fix. What we will show you takes a quarter to embed, not a week.
This is not a typical ‘teach and preach’ webinar. The interactive 45 minute session will be focused on common issues and sharing what works from Industry Experts and L&D leaders that have ‘cracked the code’.
No sales pitches, guaranteed!
You'll Leave With:
The ROI Calculator to pinpoint critical areas for growth and anticipated return on investment
The Execution Worksheet to connect training and coaching to business outcomes
A 5-step Framework on how to connect your SalesTraining and Learning to your Sales Results
A grounded view on where AI and technology fit in an upskilling programme and where they don't
Your Hosts
Jason Smith
Managing Director
Jason brings over 15 years of sales experience and more than seven years of senior leadership, scaling revenue across multiple organisations and markets such as IT, automotive and professional services.
He understands, at a deep level, what it takes to build a sales culture that performs consistently, under pressure, and at scale. He believes that training alone doesn't work.
Les Bailey
Founder and CEO
Les' passion for sales coaching is undeniable, and his experience is vast. He has worked with some of the largest and most successful organisations in the world such as Accenture, EY, and Deloitte to help them raise the professional selling standards of their client-facing teams.
It can be challenging for clients to differentiate themselves in a crowded market. Les’ mantra is ‘sell less and win more’, and he has advised over 10,000 sales professionals and leaders on how to ‘show up differently’.
