Editorial Process
Last updated: 23rd July 2026
Everything published on this website is produced to a deliberate standard. This page explains how we create content, how we verify what we publish, and how we keep it current, so you can make informed decisions based on information you can trust.
Why this matters
Sales and revenue growth advice is widely available. Much of it is generic, untested, or written to generate traffic rather than to help you decide anything. We take a different approach: our content is grounded in real-world commercial experience, reflects how buyers and markets actually behave today, and is held to clear standards before it is published or updated.
How our content is created
All content published on this website is created or reviewed by practitioners with direct, hands-on experience in sales leadership, revenue strategy, and B2B commercial practice. We do not publish content that is purely theoretical or generated without subject matter input. Where we reference statistics, research, or third-party findings, we cite our sources directly so you can verify the information independently.
How we verify accuracy
Before any content is published, it is reviewed against three criteria.
Accuracy
Where we make performance claims, such as typical improvements in win rates or deal sizes, these reflect real-world outcomes and are qualified appropriately.
Relevance
Is the content applicable to the organisations we work with? We write for B2B organisations with complex sales cycles. Content is scoped to that context.
Clarity
Is it clear enough that a business leader could act on it? We do not publish content that obscures meaning with unnecessary jargon or vague claims.
How we handle AI
We use AI tools to support research, drafting, and editing. All content published on this site is reviewed, verified, and approved by experienced practitioners before publication. We do not publish AI-generated content that has not been reviewed for accuracy and relevance by a human expert.
How we keep content current
The industry and best practice evolves. Content that was accurate twelve months ago may no longer reflect current reality. We review published content regularly and update it where needed.
Where content has been meaningfully updated, we indicate the date it was last reviewed. You can trust that what you are reading reflects our current thinking, not a historical position we have since moved on from.
Our commitment to honest claims
We are specific about outcomes where we can be, and appropriately cautious where we cannot. When we publish figures, these are grounded in real data and are presented with the context needed to interpret them honestly.
We do not make guarantees.
Questions about our content
If you believe something on this site is inaccurate, out of date, or could be clearer, we want to know. You can reach us at team@thesalescoachnetwork.com.