The Sales Coach Network is a B2B sales training and coaching team that embeds the human skills and behaviours that turn sales capability into revenue, for organisations selling complex, high-value deals.
Sales teams perform better when they’re supported by people who’ve done the job.
That simple premise is why The Sales Coach Network exists. We’re a network of experienced practitioners who help organisations selling complex, high-value B2B deals raise their game. Not through training for its own sake, but by embedding the behaviours that turn capability into revenue.
Founded in
2021
What The Sales Coach Network does
We do three things: advise, train and coach. Every engagement is built around your specific business needs and focused on the business outcomes you are seeking. Training and coaching are designed to advance real opportunities and coach live deals.
Sales advisory
Before designing and delivering any intervention, we engage with leaders to discuss and agree specific business outcomes and the ‘why?’ for any initiative.
We have a range of tools to model business outcomes using our Sales Accelerator Formula in collaboration with leaders.
Experience tells us that we need to focus on the business environment first to ensure that the conditions are right for any initiative to be successful. Specifically, we focus on the business processes and cadences designed to hold team accountable.
Workshops that give sales teams a shared purpose, method, tools and language, built on our proprietary Sales Accelerator Method™.
We facilitate them in person or remotely.
Topics run from originating and qualifying opportunities to pitching, negotiating and growing accounts. All programmes focus on the human skills and capabilities to enable sellers to show up differently and better than competitors.
Every participant also gets 24/7 access to an online learning platform with over 80 self-directed videos.
Training teaches the skills, and coaching is what makes them stick.
Most participants forget new skills within weeks of a workshop. Coaching is the reinforcement that turns new behaviours into habits.
We offer: leader coaching, sales team coaching, deal coaching and personalised 1:1 sessions.
Coaching is delivered by practitioners who have closed the kind of deals your team is chasing.
What makes The Sales Coach Network different
Most providers optimise for delivery. Few are built for sustained impact.
Practitioners, not presenters
Every engagement is led by a senior practitioner. Our leadership team brings 15 to 35+ years each of selling and leading sales teams. The people you meet are the people who do the work, and your first conversation is with Jason, Jonathan or Les.
Specialists, not generalists
We primarily work on sales performance improvement for organisations selling complex, high-value deals with long sales cycles and complex stakeholders. This focus enables us to bring best practice ideas to our clients that we have evidenced with other organisations.
Sustainable change
We focus on sustainable behaviour change that lasts, not short-term uplift in activity. Most of the effort in an engagement happens before and after workshops. We align leadership on what has to change, then coaching and reinforcement embed the new methods, skills and behaviours. Every assignment should be viewed as a change programme focused on enhancing the human skills and capabilities of your teams.
Measurable impact
You can see measurable impact with tracked improvements in pipeline, win rates and deal value. We are an endorsed training provider of the Institute of Sales Professionals and we are rated 4.8 out of 5 in verified reviews on G2.
Individually, each ring in our brand holds meaning. Together, they form one symbol of momentum, partnership, and expertise: a continuous cycle of improvement that mirrors how we help clients adapt, accelerate, and achieve.
We have an established partnership with Trusted Advisor Associates who are seen as the global standard when it comes to understanding how to build, maintain and restore trust. We have collaborated to design a unique learning programme called ‘The Differentiation Advantage’ which combines the principles and human skills required to differentiate sellers and their organisations in competitive markets.
Published, fixed-fee pricing
We price transparently. A conversation about your challenges, goals, and constraints lets us determine the right approach. From there you get a fixed fee, clear deliverables, and a breakdown of exactly what you invest and what to expect in return.
Choosing the right partner matters. Here’s how The Sales Coach Network compares to traditional providers for complex, high-value B2B selling.
What matters when the stakes are high
The Sales Coach Network
Traditional training
What mattersDirect link to revenue outcomes
The Sales Coach Network
Built around pipeline, win rates, deal size, and sales cycle improvement
Traditional training
Commercial outcomes are rarely embedded in live opportunities
What mattersDiagnosis before action
The Sales Coach Network
Structured diagnostic across leadership, execution, conversations, enablement, and growth barriers
Traditional training
~Often uses light-touch or templated discovery
What mattersBehaviour change executed in the flow of work, not just training
The Sales Coach Network
Embeds new skills and behaviours into day-to-day commercial execution: live deals, pipeline reviews, account plans, and sales activity
Traditional training
Typically focused on content delivery and workshop experience and can usually operate separately from real selling moments
What mattersEffective client conversations
The Sales Coach Network
Builds value-based, trust-led conversations into how teams sell
Traditional training
~Can provide useful models, though often rigid or generic
What mattersBuilding trust with clients
The Sales Coach Network
A core theme, moving teams beyond products to value creation
Traditional training
Trust-building is rarely a central design principle
What mattersSpeed to impact
The Sales Coach Network
Combines quick-start execution with long-term embedding
Traditional training
~Can create short-term energy, but impact often fades
What mattersCost versus value
The Sales Coach Network
Structured and predictable, designed to become self-funding through impact
Traditional training
~Lower upfront cost, but often lower long-term value
Most providers can offer training, coaching and advice. Very few focus on what actually moves the needle on key sales metrics.
Embed trust-based, value-led conversations into real client interactions
Improve execution inside live opportunities and accounts
Equip managers to reinforce behaviours consistently
Drive measurable improvements in pipeline, win rates, and deal value
Enable sellers to use AI fluently, knowing what to delegate to AI and how to interrogate and leverage what comes back
Who uses The Sales Coach Network
Technology and SaaS companies
Professional services and consulting firms
Financial services, including asset servicing, banking and insurance
Life sciences and healthcare companies
Business process outsourcers and managed service providers
Chief revenue officers, sales directors and sales enablement leaders who need teams to sell more effectively
B2B sales teams selling large, complex deals with long sales cycles and complex stakeholder environments
Mid-market to global enterprise sales organisations
Scale-up businesses with adequate funding and significant investor expectations to grow sustainable revenue
We are not the right fit for early-stage businesses still building a first sales function, or for B2C businesses conducting simple, transactional sales.
The team behind The Sales Coach Network
How it started
Les Bailey founded The Sales Coach Network in 2021 after a 35-year sales career, global experience with Accenture, and leading the European sales practice for a global training company. He’d seen the same pattern repeat across organisations. Companies invested heavily in sales training, saw a short burst of productivity, then watched performance slide back within months. The training wasn’t wrong. What was missing was everything around it: the leadership alignment before, and the reinforcement after.
The Sales Coach Network was built to offer more than training, and to help clients realise the results they actually need. Today it’s a collective of like-minded individuals with real experience and credentials in sales and business development, focused on high-value, complex B2B markets. The team has worked with some of the largest and most successful organisations in the world to raise professional selling standards and the effectiveness of their client-facing teams.
From the start, the mission has been to help people have effective conversations that uncover what clients truly value, and to do so in a way that sets them apart from the competition.
35+ years raising professional selling standards for some of the world’s biggest B2B brands, including global experience with Accenture and leading the European sales practice of a global training company.
Over 20 years in sales performance, leading and coaching sales teams and teams of teams. Enabling leaders in high-growth scale-ups and global enterprises to drive consistent growth. Over 1,000 revenue contributors coached.
Over 15 years in sales, seven in senior leadership, including more than a decade at FranklinCovey, and building the UK, US, and European markets for a leading learning technology company.
Our brand values show up in how we run engagements and how we treat the people we work with.
Practical and flexible
We develop practical programmes, using mindsets, tools and frameworks that are straightforward to implement. Our focus is less about "what to do", and more about "how to do it". We then look to implement these systems into the business as a whole, in a sustainable way.
Collaborative
We partner with clients to understand their most pressing sales challenges, bringing our expertise and experience to support their strategic sales priorities. We develop custom programmes to achieve their desired business outcomes and offer a range of approaches in order to meet the differing needs of each client.
Professional
We treat sales as a profession and hold high standards. Every member of the team has a genuine specialism built on real experience, and our work is independently recognised through our endorsement by the Institute of Sales Professionals.
Transparent
Every engagement is scoped with clearly defined deliverables and a breakdown of exactly what you’ll invest. No vague promises, no hidden fees. If we’re not the right partner for you, we’ll tell you early.
Trusted
We work to build trust because we understand that when trust is high, speed to value increases and costs decrease. We do what’s right for the client’s long-term performance, even when that’s not the biggest sale for us. We engage under confidentiality, respect your data, and represent our capabilities honestly.
Straightforward
We’re easy to deal with. We ask questions, encourage, and challenge our clients to be the best version of themselves. We start with the facts about your situation rather than guessing, and we keep you clear on the "why" throughout. When we cite research or claim something works, it’s grounded in evidence and experience.
Frequently asked questions
We help B2B organisations that sell complex, high-value deals improve sales performance through training, coaching and advisory. The focus is on changing what sales teams do in live deals, not just what they know.
Les Bailey founded The Sales Coach Network in 2021 after a 35-year sales career, including global experience with Accenture. Today it is a team of 16, led by Les with Managing Directors Jonathan Bouchier and Jason Smith.
Most training is forgotten within 30 days because nothing happens around it. We put the bulk of the work into aligning leadership before a workshop and coaching the team after it, so the new behaviours stick.
Workshops start from £12,000 for up to 20 people, coaching from £4,000 a month, and additional services from £5,000. You get a fixed fee against an agreed scope, set out in a proposal before you commit.
Most clients see measurable change within 100 days. We agree the measures up front, such as pipeline, win rates and deal value, and track them against your baseline.
A senior practitioner who has done the job, not a presenter. Your first conversation is with Les Bailey, Jonathan Bouchier or Jason Smith.
Yes. We deliver in person and remotely, and our team includes a North America lead partner and practitioners who have sold across EMEA, APJ and the Americas.
We are an endorsed training provider of the Institute of Sales Professionals, awarded in 2025 and renewed annually. We are also rated 4.8 out of 5 on G2 from 19 verified reviews.
We’ll tell you early. We are not the right partner for early-stage businesses still building a first sales function or for simple transactional sales, and we would rather say so than sell you something that won’t work.
Meet the people who you’ll work with.
The best way to understand how we work is to meet the people who deliver it. Every engagement is led by senior practitioners.
