About The Sales Coach Network
Sales teams perform better when they’re supported by people who’ve done the job.
That simple premise is why The Sales Coach Network exists. We’re a network of experienced practitioners who help organisations selling complex, high-value B2B deals raise their game. Not through training for its own sake, but by embedding the behaviours that turn capability into revenue.
This is who we are, why we work the way we do, and how we’re different.
Why The Sales Coach Network was formed and how it has developed
Les Bailey founded The Sales Coach Network in 2021 after a 35-year sales career, global experience with Accenture, and leading the European sales practice for a global training company. He’d seen the same pattern repeat across organisations. Companies invested heavily in sales training, saw a short burst of productivity, then watched performance slide back within months. The training wasn’t wrong. What was missing was everything around it: the leadership alignment before, and the reinforcement after.
The Sales Coach Network was built to offer more than training, and to help clients realise the results they actually need. Today it’s a collective of like-minded individuals with real experience and credentials in sales and business development, focused on high-value, complex B2B markets. The team has worked with some of the largest and most successful organisations in the world to raise professional selling standards and the effectiveness of their client-facing teams.
From the start, the mission has been to help people have effective conversations that uncover what clients truly value, and to do so in a way that sets them apart from the competition.
What makes us different
Most providers optimise for delivery. Few are built for sustained impact. Here’s what sets The Sales Coach Network apart:
Practitioners, not presenters
Training and coaching are delivered by practitioners with real-world experience, not just presenters.
Specialists, not generalists
We specialise exclusively in sales performance improvement, not a broad range of services.
Sustainable change
We focus on sustainable behaviour change that lasts, not short-term uplift in activity.
Measurable impact
You can see measurable impact with tracked improvements in pipeline, win rates, and deal value.
Individually, each ring in our brand holds meaning. Together, they form one symbol of momentum, partnership, and expertise: a continuous cycle of improvement that mirrors how we help clients adapt, accelerate, and achieve.
How we compare when the stakes are high
Choosing the right partner matters. Here’s how The Sales Coach Network compares to traditional providers for complex, high-value B2B selling.
Most providers can deliver training, advice, or leadership input.
Very few can do what actually moves the needle.
- Embed trust-based, value-led conversations into real client interactions
- Improve execution inside live opportunities and accounts
- Equip managers to reinforce behaviours consistently
- Drive measurable improvements in pipeline, win rates, and deal value
What we stand for
Our brand values show up in how we run engagements and how we treat the people we work with.
Practical and flexible
We develop practical programmes, using mindsets, tools and frameworks that are straightforward to implement. Our focus is less about "what to do", and more about "how to do it". We then look to implement these systems into the business as a whole, in a sustainable way.
Collaborative
We partner with clients to understand their most pressing sales challenges, bringing our expertise and experience to support their strategic sales priorities. We develop custom programmes to achieve their desired business outcomes and offer a range of approaches in order to meet the differing needs of each client.
Professional
We treat sales as a profession and hold high standards. Every member of the team has a genuine specialism built on real experience, and our work is independently recognised through our accreditation by the Institute of Sales Professionals.
Transparent
Every engagement is scoped with clearly defined deliverables and a breakdown of exactly what you’ll invest. No vague promises, no hidden fees. If we’re not the right partner for you, we’ll tell you early.
Trusted
We work to build trust because we understand that when trust is high, speed to value increases and costs decrease. We do what’s right for the client’s long-term performance, even when that’s not the biggest sale for us. We engage under confidentiality, respect your data, and represent our capabilities honestly.
Straightforward
We’re easy to deal with. We ask questions, encourage, and challenge our clients to be the best version of themselves. We start with the facts about your situation rather than guessing, and we keep you clear on the "why" throughout. When we cite research or claim something works, it’s grounded in evidence and experience.
Meet the people who you’ll work with.
The best way to understand how we work is to meet the people who deliver it. Every engagement is led by senior practitioners.