Sales Training Companies
Choosing a partner from the many sales training companies on the market is a critical business decision.
The right partner will act as a catalyst for growth, embedding skills and behaviours that deliver a lasting return on your investment.
The wrong choice can result in a wasted budget and a demoralised team.
As one of the specialist sales training companies UK businesses turn to for complex B2B challenges, we understand that you need a clear way to evaluate your options. This page provides a framework for selecting the right partner and explains our approach, which is designed to deliver measurable, sustainable results. Our goal is to ensure your investment in Sales Training translates directly into improved performance.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
A framework for evaluating top sales training companies
Not all training providers are created equal. To find a partner that can deliver real transformation, you need to look beyond the slick brochures and generic promises. The best sales training companies share a common set of characteristics that distinguish them from the rest.
Use these criteria to evaluate your options and identify one of the top sales training companies:
Methodology and Approach
Does the company offer a holistic programme or just a series of one-off training events? A truly effective partner will have a proven methodology for embedding change, covering what happens before, during, and after the core training. Look for a structured approach that includes leadership alignment and long-term reinforcement.
Level of Customisation
Will the provider take the time to understand your business, your industry, and your unique challenges? The best programmes are co-created with you, tailoring the content, language, and examples to be highly relevant to your team's world. Avoid companies that offer a rigid, one-size-fits-all curriculum.
Partnership Model and ROI
Is the company positioned as a vendor or a true partner? The best firms are invested in your success and will work with you to define and measure the business impact of the training. They should be able to demonstrate how their programmes lead to a tangible return on investment.
Credibility and Experience of the Trainers
Who will be delivering the training? Are they academic facilitators, or are they seasoned sales practitioners who have real-world experience selling and leading teams in complex environments? The credibility of the trainer is crucial for gaining the respect and buy-in of an experienced sales team.
Reinforcement and Coaching Plan
What happens after the workshop? A critical differentiator is the plan for making the learning stick. An effective programme must include a robust reinforcement strategy, including tools, follow-up clinics, and, most importantly, dedicated sales leadership training to empower your managers to coach the new skills.
Traditional Providers vs. The Sales Coach Network
Our entire approach is designed to be different from the traditional, event-focused model. We are a specialist partner focused exclusively on sales performance improvement.
​Traditional Training Providers​
Narrow approach
Focus primarily on training events
Offer a broad range of services with limited specialisation
​Provide standard, inflexible offerings
Deliver generic content by academic trainers
The Sales Coach Network
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes based on detailed needs analysis
Delivers change through practitioners with real-world experience
Designing sales training programmes for companies
Our process for creating effective sales training programmes for companies is collaborative and consultative.
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Deep Discovery: We start by investing time to understand your business goals, strategic priorities, and specific sales challenges. We interview stakeholders and review your existing processes to get a clear picture of your current state.
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Co-Creation: We work with you to design a tailored programme. This includes defining the curriculum, developing relevant case studies, and agreeing on the key performance indicators we will use to measure success.
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Phased Rollout: A successful rollout starts with your leaders. We typically begin by aligning your sales leadership team to ensure they are equipped and committed to championing the change.
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Embedding and Reinforcement: The programme includes a structured plan for ongoing coaching, digital reinforcement, and performance measurement to ensure the new behaviours are embedded and deliver lasting results.
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Explore more about our approach to sales training programmes.
Why we rank among the top sales training companies UK
We have built a reputation as one of the top sales training companies UK because our approach is fundamentally different and is proven to deliver results.
We are Practitioners:
Our team is composed of seasoned sales leaders who have built, managed, and coached high-performing teams. We offer actionable advice rooted in real-world experience.
We Focus on Measurable Outcomes:
We are results-obsessed. We help you track the lead and lag indicators that prove the value of your investment. Our partnership model often includes linking a portion of our fees to your measurable sales performance training uplift.
We Create Custom Solutions:
We collaborate with you to co-create programmes that integrate seamlessly into your sales culture, driving meaningful and lasting change.
We are B2B Specialists:
We have deep expertise in complex B2B sales training. We understand the challenges of long sales cycles and multiple stakeholders, and our methodology is designed specifically for this environment.
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
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Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
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Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
