Sales Leadership Training
Sales Leadership Training helps organisations develop stronger, more effective sales leaders who drive consistent revenue growth.
At The Sales Coach Network, our programmes equip front-line managers to bridge the gap between strategy and execution - unlocking the full potential of your team and ensuring every investment in skills development delivers lasting results.
We provide practical, application-focused training that transforms managers into high-impact performance coaches. Many sales managers are promoted because they were top-performing sellers, but the skills required to lead are entirely different. Our programmes are designed to bridge that gap, equipping your leaders with the structure, confidence, and coaching skills to build a high-performance sales culture. This is a vital component of any successful Sales Training initiative.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
The difference between a Sales Manager and a Sales Leader
A sales leader creates the environment for long-term success. While a sales manager handles the day-to-day. Our leadership and sales management training is designed to cultivate the mindsets and skills required for success.
A Leader is responsible for:
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Strategy and go-to-market approaches
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Defining and developing sales culture
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Operating model
A Manager typically focuses on:
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Pipeline health
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Forecasting and reporting
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Metrics, data and insights
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Performance improvement
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Team cadence
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Standards of adoption
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Cross-team collaboration
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Coaching deals and people
Our sales training provides the framework for your managers to make this critical transition, enabling them to spend less time managing reports and more time coaching behaviours that drive results.
Our sales leadership training programmes
We offer a range of sales leadership training programs designed to be practical and immediately applicable.
We don't teach abstract management theory; we provide real-world tools and frameworks that your leaders can use from day one. Our goal is to provide a complete sales and leadership training experience that builds confidence and capability.
Our flagship Sales Leader Programme is built on 8 execution foundations proven to lead sales teams to consistently greater performance. The programme equips leaders to:
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Run effective, coaching-led pipeline reviews.
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Diagnose performance gaps and deliver targeted skills coaching.
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Create a culture of accountability and continuous improvement.
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Motivate and retain top-performing sales talent.
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Drive the successful adoption of new skills from any corporate sales training initiative.
Core competencies of effective sales leadership
Our sales leadership training courses are built around developing the core competencies that set the best leaders apart. We provide a clear roadmap for what great sales leadership looks like in practice.
Coaching for Performance
This is the heart of effective sales leadership. We teach managers how to move from inspecting deals to improving them. They learn structured frameworks for coaching live opportunities, conducting effective one-to-ones, and providing constructive feedback that actually changes behaviour.
Strategic Pipeline Management
We train leaders to see the pipeline not just as a forecast, but as a strategic asset. They learn to identify patterns, diagnose the root cause of stalled deals, and allocate resources effectively. This strategic oversight is essential for accurate forecasting and consistent target attainment.
Driving Accountability and a 'Revenue Rhythm'
Consistency is key. We help your leaders establish a 'Revenue Rhythm' - a predictable operating cadence for pipeline reviews, team meetings, and coaching sessions. This creates a culture of accountability where high standards are the norm and performance becomes more predictable.
Leading and Embedding Change
Your managers are your primary change agents. When you invest in new sales training techniques for your team, it is the leader's job to ensure they are adopted. We equip them with the skills to champion new initiatives, coach to the new methodology, and hold the team accountable for applying what they've learned.
Flexible Delivery Options for Sales Leadership Training
We understand that modern businesses need flexible solutions. We offer every sales leadership training course in a variety of formats to suit your team's specific needs, whether they are in one office or spread across the globe.
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In-Person Workshops: Highly interactive and immersive sessions ideal for collaborative learning and team building.
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Online Sales Leadership Training: Engaging, instructor-led virtual workshops that provide flexibility for remote or geographically dispersed teams. Our online sales training is designed to be just as impactful as in-person delivery.
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Blended Programmes: A combination of in-person and online sessions to maximise both impact and convenience.
Our leadership sales training stands apart because it is delivered by seasoned practitioners who have led and coached high-performing sales teams in complex B2B environments. We focus on practical application, not abstract theory.
Why our leadership sales training is different
The key difference is our focus on embedding change. We don't just teach your managers what to do; we show them how to do it and provide the reinforcement structures to ensure it becomes a lasting habit. Great leadership is the engine that drives team performance, which is why this training is a critical enabler of our wider sales performance training programmes.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
Traditional Training Providers
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.
