Corporate Sales Training
Corporate sales training is a programme built for one organisation’s own B2B sales team, around its market, sales process and goals. In-person one-day workshops and virtual workshops both start from £12,000 for up to 20 people. Programmes can pair the sales training with manager-led coaching afterwards, quoted separately, so the new skills carry into daily work.
Each workshop group takes up to 20 people, and every programme follows our Sales Training philosophy. Where the programme needs to reach several hundred sellers across multiple regions, our enterprise sales training sets out how we handle that scale.
Who it is for
Corporate sales training is for B2B sellers and account managers working on complex deals with several decision makers. It also suits sales managers and leaders who need a shared approach across teams and regions. We tailor the programme to your market, sales process, language and business goals.
What changes for your team
- Practise sales skills in real scenarios from your business, ready to use in daily work.
- Build a shared approach to qualification, negotiation and account management.
- Carry the learning into daily work through manager-led coaching, reinforcement tools and regular reviews.
- Agree objectives with leaders before training, then track behaviour changes and business outcomes using lead and lag indicators.
Book a call to discuss your team’s needs, or see pricing for workshop options.
Some of the world’s biggest B2B brands have benefitted from working with our team
Is this the right fit for your team?
This is a strong fit if:
- You sell complex, high-value B2B solutions with long cycles and multiple decision makers
- You want training tailored to your organisation and market
- You have a team ready to learn and advance on live opportunities
- Leaders are willing to reinforce new habits afterwards
This is probably not for you if:
- You are selling low-value, transactional products at speed
- You are looking for the cheapest possible half-day event
- You have no capacity to reinforce the training once the workshop ends
- You are unwilling to involve your leaders
What your team gets
Les Bailey leads our team of sales practitioners. They build each programme around value-based selling, with practical simulations drawn from real scenarios in your organisation.
You can choose one format or blend them:
- In-person workshops of one or two days
- Remote instructor-led training for global teams
- Video programmes made for your team and hosted in your own LMS
Why standard corporate sales training programmes fail
Many companies invest in large-scale training only to see behaviours return to the old ways within months. Standard programmes often fail because they’re run as a one-off event, with no plan for what happens next. Common failure points include:
One-Size-Fits-All Content
Generic material that doesn’t resonate with your team’s specific challenges or industry context
Lack of Customisation
The programme isn’t tailored to your company’s sales process, culture, or strategic objectives
No Reinforcement Plan
Without a structured plan for coaching and reinforcement, new skills fade once the workshop ends
Poor Leadership Engagement
If sales leaders aren’t equipped or expected to coach the new methodology, adoption will fail
No Link to Business Outcomes
The training isn’t tied to measurable improvements in performance, making it impossible to prove ROI
Our Approach: A bespoke corporate sales training programme
We build every corporate sales training programme on our Forty–20–40™ methodology.
It puts 40% of the effort into the work before the workshop, 20% into the workshop and 40% into embedding the change afterwards.
Phase 1: Performance Enablers (40% of the effort)
Before any workshop, we work with your leadership team to define success and agree the objectives. Our discovery process looks at your organisation and current skill levels, and finds the “vital few” behaviours that will drive the biggest performance uplift.
Phase 2: Strategic Intervention (20% of the effort)
This is the workshop itself: one or two days in person, or four to six live virtual sessions, for groups of up to 20. Your team practises on real scenarios from your organisation, so they can use the skills straight away. This often includes targeted sales leadership training for your managers.
Phase 3: Disciplined Execution (40% of the effort)
After the workshop, we work with you to embed the new skills and methodology in your team’s daily work. This includes manager-led coaching, reinforcement tools and a clear cadence of accountability. We help you track lead and lag indicators to measure progress.
Key components of our corporate sales training courses
Our corporate sales training courses are modular and can be tailored to meet your specific needs. We build programmes that equip your entire sales organisation with the mindsets, skills, and tools to excel in a competitive B2B environment.
A Unified Sales Language and Methodology
Consistency is key to scaling success. We help you define and embed a common framework for everything from prospecting and qualification to negotiation and account management. This ensures everyone on the team is aligned and working towards the same goals.
Advanced B2B Sales Skills
We provide advanced B2B sales training focused on navigating the complexities of modern enterprise sales. Your team will learn how to engage multiple stakeholders, build consensus within the buying committee, continually qualify, and manage long, complex sales cycles effectively.
Value-Based Selling Techniques
Our training teaches sellers to move conversations away from price and towards business value. We provide practical sales training techniques that help your team uncover what clients truly care about, build stronger business cases, and differentiate your offering based on impact.
Leadership and Manager Coaching
A corporate sales training initiative can’t succeed without the active involvement of front-line managers. We provide specific sales manager training to equip your leaders with the coaching skills needed to reinforce the new methodology and drive adoption within their teams.
Traditional Providers vs. The Sales Coach Network
Here’s how a corporate programme with us compares with a typical training provider. To compare providers in more depth, read our guide to choosing sales training companies.
Measuring the ROI of your training investment
Every corporate sales training investment should deliver a clear and measurable return. We work with you from the outset to define what success looks like and agree the metrics we’ll use to track progress.
We measure effectiveness through a combination of:
- Lead Indicators: These track early-stage behaviour change. Examples include the adoption of new tools, the quality of discovery calls, or the percentage of the pipeline that has a documented account plan.
- Lag Indicators: These track business outcomes. We measure the impact on key metrics like win rates, average deal size, sales cycle length, and overall revenue attainment.
These measures show whether the new behaviours are taking hold. This data-driven approach is a core part of our sales performance training philosophy.
Flexible workshop formats built around
your team
Every client is different, and so is every workshop. All workshops are delivered in the context of your team’s real-world challenges and delivered in-person or virtually.
1-Day Workshop
Get everyone equipped, aligned, and motivated by the core principles
- Practical frameworks, skills and tools
- Focus on real world application with hands-on practice and simulations
- Ideal for skill building and leadership alignment
- High-energy, high-impact
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams who want immediate traction and a shared foundation
Based on a group of up to 20 people
2-Day Workshop
Go deeper, reinforce the learning, and build lasting internal capability
- Everything in the 1-day, with added depth and breadth
- Extended practice and feedback
- Dedicated role-plays and real-world scenarios
- Strong fit for team alignment and strategic resets
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams ready to go beyond awareness and build lasting capability
Based on a group of up to 20 people
Virtual Workshop
The same value for distributed teams, without the travel
- Delivered across 4-6 live, instructor-led sessions
- Interactive, camera-on environment
- Breakout rooms for group activities
- Spaced learning with meaningful assignments between sessions
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for distributed teams
Based on a group of up to 20 people
*Pricing varies based on team size, location, and any specific customisation.
Every engagement starts with a call to align on content areas and desired business outcomes.
What teams say after the training
"The Sales Coach Network don’t just deliver training; they’ve offered input on our strategy, internal processes and how we operate as a business. They are focused on driving a shift in the business, in whatever form that takes, and their approach is collaborative and consultative. Feedback from the programme so far has been excellent. I wouldn’t hesitate to recommend them to others."
A two-day intensive workshop designed and delivered for over 300 sales and delivery professionals at a global technology company, focused on real, live opportunities, with a custom methodology rolled out across all regions.
Case studies
Where we’ve done this before
"Designed and delivered for over 300 sales and delivery professionals, focused on real, live opportunities."
One client’s programme, from our technology provider case study.
Delivered by practitioners
Experienced practitioners, not presenters. The people leading your sessions have sold complex, high-value B2B deals, led sales teams, and built commercial functions of their own. They teach what they’ve done, not theory they’ve read.
That matters because your team can tell the difference.
Practitioners bring real examples, handle the hard questions in the room, and adapt the content to the deals your people are actually working. The result is training that sticks, because it comes from people who have 'carried a bag' and walked in their shoes.
FAQs about Corporate Sales Training
A one-day workshop starts from £12,000 and a two-day workshop from £22,000. A virtual workshop, run across four to six live sessions, starts from £12,000. Each price covers a group of up to 20 people. The final fee depends on team size, location and customisation, and you get a fixed fee in a proposal before you commit.
Each price covers a group of up to 20 people. For the most practice each, we recommend eight to 12 participants, so everyone gets personal attention and time to practise the new skills. Larger organisations often run several groups of 20. A rollout to several hundred sellers across many regions is an enterprise programme.
The workshop runs for one or two days in person, or across four to six live virtual sessions. Before it, we agree objectives with your leaders and run a discovery phase. After it, we help you track lead and lag indicators, and coaching for your managers is quoted separately. We agree the full programme length with you before you commit.
You can have either, or combine them in one programme. In-person workshops bring your team together for one or two days, and two days allow more time for practice and role-play. The virtual workshop runs across four to six live, camera-on sessions, with breakout rooms and assignments between sessions. Both start from £12,000 for up to 20 people.
Your managers coach the new skills on live opportunities, with reinforcement tools and regular reviews. We can train them to coach. We also help you track lead indicators, such as the quality of discovery calls, and lag indicators, such as win rate, average deal size and sales cycle length. Our coaching and reinforcement after the workshop are quoted separately.
Les Bailey, our CEO and founder, leads a team of sales practitioners. Every coach you’ll work with has carried a target, led a sales team or built a commercial function. They teach from their own experience in sales. The Sales Coach Network is endorsed by the Institute of Sales Professionals.
Talk to us about a corporate programme for your team
Tell us how many people you need to reach and what has been tried before, and we’ll show you how a bespoke rollout would work.