Sales Manager Training
Effective sales manager training is the most powerful lever you have for driving sustainable team performance.
The front-line sales manager is a critical role in any sales organisation, yet many are promoted into the position without the skills to succeed.
They are often your best sellers, but the skills that made them great as individual contributors are not the same skills required to lead a team.
Our training is designed to bridge this critical gap. We provide practical, real-world programmes that equip your managers with the coaching, leadership, and pipeline management skills to multiply their success across their entire team. Investing in your managers is a core component of any successful Sales Training initiative because they are the key to reinforcing new behaviours and creating a high-performance culture.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
The challenge of the accidental sales manager
The most common path to sales management is promoting a top-performing salesperson. While this rewards individual success, it often creates an 'accidental manager', someone who is expected to lead without ever being taught how. This is the primary focus of our new sales manager training.
The challenges they face are predictable:
They continue to sell, often jumping in to 'rescue' deals rather than coaching their reps.
They struggle to motivate the team, manage underperformance, or retain top talent.
They manage by numbers, inspecting the pipeline but not knowing how to improve it.
They lack a structured framework for running effective one-to-ones and coaching sessions.
Without the right training, this not only limits the manager's success but also caps the potential of their entire team.
Traditional Providers vs. The Sales Coach Network
Our entire approach is designed to be different from the traditional, event-focused model. We are a specialist partner focused exclusively on sales performance improvement.
​Traditional Training Providers​
Narrow approach
Focus primarily on training events
Offer a broad range of services with limited specialisation
​Provide standard, inflexible offerings
Deliver generic content by academic trainers
The Sales Coach Network
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes based on detailed needs analysis
Delivers change through practitioners with real-world experience
Core sales manager training topics we cover
Our programmes are built around the practical, real-world challenges that sales managers face every day. We focus on the core sales manager training topics that have the biggest impact on team performance.
Coaching for Performance (Not Just Inspecting)
This is the most critical skill. We teach managers how to transition from being a deal inspector to a performance coach. They learn structured frameworks for running effective deal reviews, diagnosing skill gaps, and providing constructive feedback that actually changes behaviour.
Strategic Pipeline Management and Forecasting
We equip managers with the skills to look at their pipeline strategically. They learn how to assess its health, identify risks, and produce accurate, reliable forecasts. This moves them beyond a simple spreadsheet review to a strategic analysis of their team's business.
Establishing a 'Revenue Rhythm'
Consistency is the key to accountability. We help managers install a 'Revenue Rhythm' - a predictable operating cadence for one-to-ones, team meetings, and pipeline reviews. This structure creates clarity, drives focus, and embeds a culture of continuous improvement.
Motivating the Team and Managing Performance
A manager's role is to get the best out of their people. We provide frameworks for setting clear expectations, managing underperformance in a fair and constructive way, and creating a team environment that attracts and retains top talent.
Reinforcing Sales Training Initiatives
When you invest in a corporate sales training programme, your managers are the key to its success. We teach them how to become the primary drivers of reinforcement, ensuring that the new skills and methodologies are adopted and applied consistently by their team.
Our sales manager training courses
We offer a range of sales manager training courses that can be delivered as standalone workshops or as part of a comprehensive leadership development programme. All our training courses for sales manager roles are highly interactive, focusing on practice and application.
These courses are designed to complement our broader sales leadership training programmes, providing a complete development path for leaders at all levels of your organisation, from those aspiring to lead to those in senior roles.
Why our training is essential for new sales managers
Our new sales manager training is specifically designed to help individuals successfully navigate the difficult transition from seller to leader. We provide a "First 90 Days" framework that gives them a clear roadmap for success.
First 30 Days:
Focus on establishing credibility, understanding the strengths and weaknesses of the team, and setting clear expectations.
Next 30 Days:
Begin to implement a consistent coaching rhythm, diagnose the health of the pipeline, and identify early opportunities for performance improvement.
Final 30 Days
Start to hold the team accountable to the new standards, refine their coaching approach, and build a predictable forecasting model.
The link between effective management and team performance
Investing in your sales managers has a direct and measurable impact on your team's results. Better management leads to better business outcomes.​
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Better Coaching leads to higher win rates and larger deal sizes.
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Better Pipeline Management leads to more accurate forecasting and more consistent quota attainment.
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Better Motivation and Engagement leads to lower staff turnover and higher discretionary effort from the team.
Ultimately, our training helps you build the leadership capability to drive your team's sales performance training from within.
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
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Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
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Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
