Effective sales training programmes are comprehensive systems designed to create lasting behaviour change and drive sustainable revenue growth.
Unlike a one-off course, a programme is a complete methodology that integrates skills development with coaching, leadership alignment, and reinforcement. It is an end-to-end solution for building a high-performance sales culture.
We design and deliver some of the best sales training programmes because we treat them as holistic change initiatives, not just training events. Our approach is built to solve the most common point of failure in sales development: the lack of a structured system for embedding new skills. This focus on long-term impact is a core part of our overarching Sales Training philosophy.
Some of the world’s biggest B2B brands have benefitted from working with our team
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical simulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
The market is filled with options, but the top sales training programmes share a common set of characteristics. They are designed to create genuine transformation, not just a temporary boost in motivation. A world-class programme moves beyond the classroom to influence the daily habits and behaviours of your entire team.
Here is what defines a truly effective programme:
The programme must cover what happens before, during, and long after any training workshop. Our Forty-20-40 framework ensures we create the conditions for success, deliver a targeted intervention, and then execute a robust reinforcement plan to make the change stick.
The best sales training programmes are co-created with you, not delivered off-the-shelf. The programme should be tailored to your industry, culture, team-specific challenges, and strategic goals.
A programme cannot succeed without empowering your front-line sales managers. The framework must include dedicated sales leadership training to equip your managers to coach and reinforce the new methodology effectively.
The programme must be directly linked to your business objectives. We work with you to define the lead and lag indicators that will prove the ROI of your investment. This is a central part of our sales performance training.
Our sales training programmes for companies are specifically designed to address the challenges of a complex B2B sales environment.
Selling high-value solutions with long sales cycles and multiple stakeholders requires a sophisticated skill set and a consistent methodology. Our B2B sales training programmes are built on three core pillars:
For larger organisations, our corporate sales training programmes are designed to create a unified, high-performing sales culture across different teams, business units, or geographies. The primary goal is to embed a consistent way of selling that makes success scalable and predictable. Programmes that run across several regions and business units are covered separately under enterprise sales training.
A well-designed corporate programme ensures that:
Our corporate sales training provides the structure and governance needed to achieve these outcomes.
In today’s hybrid work environment, flexibility is essential. We offer comprehensive online sales training programmes that deliver the same impact as our in-person sessions. These are not passive webinars; they are highly interactive, instructor-led workshops combined with self-paced learning and digital reinforcement.
We believe we offer some of the best online sales training programmes because we have designed them specifically for virtual engagement. This includes:
Our online sales training solutions make it possible to upskill your entire team, no matter where they are located.
Choosing the right partner for your needs is crucial. Here’s how we stand out:
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.
Every client is different, and so is every workshop. All workshops are delivered in the context of your team’s real-world challenges and delivered in-person or virtually.
Get everyone equipped, aligned, and motivated by the core principles
Best for teams who want immediate traction and a shared foundation
Based on a group of up to 20 people
Go deeper, reinforce the learning, and build lasting internal capability
Best for teams ready to go beyond awareness and build lasting capability
Based on a group of up to 20 people
The same value for distributed teams, without the travel
Best for distributed teams
Based on a group of up to 20 people
*Pricing varies based on team size, location, and any specific customisation.
Every engagement starts with a call to align on content areas and desired business outcomes.
"The Sales Coach Network don’t just deliver training; they’ve offered input on our strategy, internal processes and how we operate as a business. They are focused on driving a shift in the business, in whatever form that takes, and their approach is collaborative and consultative. Feedback from the programme so far has been excellent. I wouldn’t hesitate to recommend them to others."
A two-day intensive workshop designed and delivered for over 300 sales and delivery professionals at a global technology company, focused on real, live opportunities, with a custom methodology rolled out across all regions.
Case studies
"Designed and delivered for over 300 sales and delivery professionals, focused on real, live opportunities."
One client’s programme, from our technology provider case study.
Experienced practitioners, not presenters. The people leading your sessions have sold complex, high-value B2B deals, led sales teams, and built commercial functions of their own. They teach what they’ve done, not theory they’ve read.
That matters because your team can tell the difference.
Practitioners bring real examples, handle the hard questions in the room, and adapt the content to the deals your people are actually working. The result is training that sticks, because it comes from people who have 'carried a bag' and walked in their shoes.
A true programme is an ongoing process, not a fixed-duration event. While the initial training workshops might take place over a few weeks, the reinforcement and coaching phase is typically structured around 30, 60, and 90-day “prove it” plans. This ensures that the new skills are being applied and are delivering measurable results.
Absolutely. Our process begins with a discovery phase where we work to understand your existing methodology, tools, and language. We then co-create a programme that complements and enhances what you already have in place, ensuring it feels like your programme, not ours.
The key difference is our relentless focus on embedding change. While many sales training companies focus on the training event itself, we know that 80% of the value is generated before and after. Our Forty-20-40 methodology, practitioner-led delivery, and partnership model ensure your investment translates into lasting performance improvement.
Tell us what needs to change in your sales performance and we’ll show you how the programme would be built around it.
