Sales Training Courses
Finding the right sales training courses is a critical step in building a high-performing team. A single, targeted course can provide the specific skills your team needs to overcome a particular challenge, whether it’s prospecting, advancing opportunities, closing, negotiation, or managing key accounts.
We offer a portfolio of practical courses designed to deliver immediate impact and lasting results.
We specialise in providing some of the best sales training courses UK businesses can access, because our focus is on practical application, not just theory. Our courses are the building blocks of a complete development programme, designed to work together or as standalone interventions. They form a key part of our wider Sales Training programmes, which are built to create measurable performance improvement.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
What defines the best sales training courses UK?
With so many options available, it can be difficult to identify which courses will truly move the dial. The most effective courses share a few common characteristics that separate them from generic, forgettable training events.
When evaluating your options, look for:
A Focus on Practical Application:
The course should focus less on 'what to do' and more on 'how to do it', with practical simulations and real-world scenarios.
Customised and Relevant Content:
The best providers co-create programmes with you, tailoring the content and examples to match your industry, your challenges, and your goals.
Delivery by Experienced Practitioners:
Learning is most effective when it comes from credible experts who have real-world sales experience, not just academic trainers.
A Clear Reinforcement Plan:
A one-day course is not enough. Look for a plan that includes reinforcement and coaching to ensure the skills are embedded long after the event.
Tailored sales representative training courses
While we often deliver training to entire teams, we also recognise that individuals have unique development needs.
Our modular approach allows us to design tailored sales representative training courses for sellers at different stages of their careers.
Whether you are onboarding new hires who need a foundational skill set or upskilling senior account executives with advanced techniques, we can build a learning path that matches their specific requirements.
The ultimate goal of any individual course is to drive a measurable uplift in their results, which is why our courses are a key part of our sales performance training philosophy.
Our core sales team training courses
Our curriculum is designed to cover the full B2B sales lifecycle. These modules can be delivered as individual sales team training courses or combined into a comprehensive development programme.
Creating Opportunities
This course focuses on proactive origination. Your team will learn how to target the right clients, develop relevant insights, and secure initial meetings with key decision-makers.
Qualify and Advance
We introduce rigour into the qualification process, ensuring your team spends its time on deals it can win. This course provides a clear framework for advancing opportunities methodically.
Negotiation Foundations
This course equips sellers to proactively defend their worth and negotiate win/win outcomes. The goal is to secure better deals at higher margins without damaging the client relationship.
Consultative, Value-Based Conversations
At the heart of our methodology, this course teaches sellers how to uncover what a client truly values. It is a foundational component of our sales skills training and equips your team to differentiate themselves from the competition from the very first interaction.
Pitching to Win
Your team will learn to craft compelling, client-focused proposals and presentations that clearly demonstrate your value. The focus is on showing you understand what they value, not just what you do.
Effective Account Management
For many businesses, the greatest growth potential lies in existing accounts. This course provides a strategic framework for growing and defending your most important client relationships.
Specialist sales techniques training courses
Beyond our core curriculum, we offer specialist sales techniques training courses that dive deeper into specific skill sets. These sessions are designed for teams looking to master a particular aspect of the sales process.
Our courses on value-based consultative selling and differentiation are particularly popular. They provide sellers with the advanced conversational skills and strategic frameworks needed to stand out in crowded markets. These focused courses are an excellent way to sharpen the saw and give your team a competitive edge. Explore our full range of sales training techniques.
Industry-specific customisation
Our frameworks are designed to be adapted to the unique challenges of different industries.
While we have deep expertise across the technology, consulting, and professional services sectors, our principles of value-based selling are universally applicable.
For example, when delivering financial sales training courses, the emphasis on trust, risk mitigation, and demonstrating long-term value is paramount. Our methodology is adapted to address the specific compliance, stakeholder, and value-driver challenges within the financial services sector. This level of customisation is often part of a larger corporate sales training programme, ensuring the content is perfectly aligned with your market reality.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
​Traditional Training Providers​
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
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Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
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Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
