Pricing
What organisations like yours invest, and why
Measurable results within 100 days
ROI 10x–15x
Self-funding within 12-months
Every enterprise we work with is different. That means every engagement we deliver is designed around the specific outcomes our clients need to achieve.
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The focus is on the changes required to increase pipeline, deal values, win rates, and revenue predictability… not just activity or attendance.
Senior leaders often want to understand two things:
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Whether we are the right partner
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Whether the level of investment is broadly aligned with their expectations
This page is designed to provide that clarity.
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We believe in pricing transparency. A conversation to understand your challenges, goals, and expectations will enable us to determine the right approach for your organisation. We’ll quote a fixed fee, clear deliverables, and a breakdown of exactly what you’ll invest, and what to expect in return. No vague promises. No hidden fees.
Real examples of investment and impact
Below are eight examples that reflect the most common types of engagements we deliver. While every programme is bespoke, these examples illustrate what organisations similar to yours typically invest, and the impact they can expect in return.
Stand-Alone 1:1 Performance Coaching
The challenge that triggered action
Four individual contributors were lagging on performance and leadership bandwidth was limited. Priority areas for coaching were building new pipeline and effective engagement of new prospects.
What we actually delivered
1:1 coaching over a six-month sustained period, focused on the specific needs of each individual. Coaching was delivered remotely on Zoom or MS Teams.
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Investment range
£2.5k – £3k per month
What changed
Focused on specific campaigns, rather than random acts of prospecting. Increased engagement with carefully constructed client-centric messaging, and more effective first meetings.
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Who is this type of engagement for?
Key salespeople or leaders.
Tactical Intervention to Convert Website Enquiries
The challenge that triggered action
The client was a scale up SaaS company that had mastered marketing outreach and was receiving tens of enquiries a month… and converting hardly any.
What we actually delivered
A diagnostic workshop with the directors, followed by a two-day workshop for six people who were involved with sales, demonstration and delivery operations. The workshop was supplemented with a series of leader coaching calls over six months.
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Investment range
£25k – £30k
What changed
Changes to the website, moving from ‘demonstration’ to ‘conversation’. Improved needs analysis and qualification before product demos, and a slick sales motion. Within 3 months they were adding a new client every other month worth c£100k in revenue per transaction.
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Who is this type of engagement for?
Organisations that need a tactical engagement to diagnose and fix challenges converting marketing leads into qualified sales opportunities.
In-Person Workshop + Coaching Sessions
The challenge that triggered action
Previous initiatives had increased knowledge but failed to shift day-to-day behaviour or commercial outcomes.
What we actually delivered
An immersive, 2-day in-person workshop for 24 BD professionals grounded in the organisation’s commercial reality. This was followed by 12 focused coaching calls to embed skills, and 24/7 access to our learning hub for 12-months.
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Investment range
£22k - £26k for workshop delivery, coaching and 12-months learning hub access.
What changed
More confident client conversations, stronger commercial judgement, and visible behavioural change impacting pipeline quality.
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Who is this type of engagement for?
Sales teams that have attended training before but seen little lasting behavioural change.
Sales Process Design
The challenge that triggered action
Multiple acquisitions and disparate ways of working in sales meant there was no common sales methodology, tools, qualification or pursuit processes. There was a need to drive consistent, repeatable ways of working.
What we actually delivered
A ‘business winning model’, leveraging current best practices and enhanced by proven models and frameworks. Packaged as detailed playbooks for leaders and individual contributors, with an accompanying video guide.
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Investment range
£50k - £60k
What changed
Sellers became aligned to a common approach, frameworks, tools and language. Leaders had a ‘best practice’ guide to coach to.
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Who is this type of engagement for?
Organisations that don’t have a common, documented sales methodology or processes.
‘Big Deal’ Coaching
The challenge that triggered action
Too many priority deals were progressing late into the sales process, but confidence in their quality was low. Leadership could see activity, but not clarity on decision dynamics, value, or risk.
What we actually delivered
6-8 structured deal coaching sessions per month for bid teams focused on qualification quality, decision process, value articulation, and commercial risk. Live opportunities were used to embed stronger deal discipline and leadership challenge.
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Investment range
£40k – £50k per year
What changed
Stronger late-stage conversion, improved forecast confidence, and greater consistency in how complex deals were progressed and closed. 10x+ ROI.
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Who is this type of engagement for?
Sales leaders, senior sellers, and bid teams managing complex, high-value opportunities where deal outcomes feel harder to control than they should.
Remote Training Workshops
The challenge that triggered action
Performance varied significantly across regions and individuals, with no shared language or standard for effective sales conversations.
What we actually delivered
A series of four weekly, live, instructor-led, 90-minute workshops delivered on Zoom, focused on the core behaviours that drive revenue performance, reinforced through real opportunity application between sessions. 12 cohorts of 18 people over 6 months meant over 200 people received the training.
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Investment range
£55k – £70k for 200+ delegates
What changed
More consistent sales conversations, clearer expectations across teams, and stronger application of value-based approaches on live opportunities.
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Who is this type of engagement for?
Organisations with distributed sales teams that need consistency in approach without taking people out of the market for whole days.
Video Programme
The challenge that triggered action
In-person delivery alone was not scalable, and existing digital content was not driving meaningful adoption or change.
What we actually delivered
A bespoke video programme in the organisation’s branding, aligned to their sales framework, supported by tools and prompts designed to drive application rather than passive consumption. 10 videos and accompanying tools were hosted in the client’s LMS and accessed by over 1,200 learners.
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Investment range
£45k - £55k including transfer of ownership
What changed
Improved consistency of message, clearer expectations across regions, and a shared foundation for ongoing coaching and reinforcement.
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Who is this type of engagement for?
Global sales organisations that need consistent capability development across regions, languages, and time zones.
Keynote Speech at a Sales Kick-Off
The challenge that triggered action
Ambitious targets were set, but there was limited clarity on what needed to change to achieve them.
What we actually delivered
A tailored keynote focused on commercial reality, client value, and leadership expectations, designed to set direction, reinforce priorities, and support follow-on enablement.
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Investment range
£20k - £30k
What changed
Stronger alignment on priorities, a shared language for value and performance, and a launch-pad for a sustained revenue improvement programme
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Who is this type of engagement for?
Leadership teams looking to create clarity, alignment, and momentum at a critical point in the sales year.
Why we don’t publish fixed pricing
We are often asked why we do not list standard packages or per-head pricing. The simple answer is that meaningful revenue growth is rarely achieved through off-the-shelf solutions.
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Clients typically benefit from a combination of leadership alignment, changes in ways of working, capability development, and consistent reinforcement over time. The scope, depth, and pace of that change varies by organisation.
What this means for you
If you recognise your organisation in one or more of the examples above, you are likely in the right territory for a conversation with us.
The next step is a conversation (not a sales pitch) with one of our senior consultants to understand your challenges, goals, and any constraints. We will quickly determine whether we can genuinely help you achieve the outcomes you are aiming for.
As a sales leader facing challenges, you may have a view on what needs to change with your sales team. Alternatively, you may not be clear on why you’re not hitting your numbers and what needs to change.
Either way, we’re here to help.
Our sales team self-assessment will help you pinpoint whether you need a sustainable revenue growth programme, or training and coaching.
We're proud to be endorsed by the Institute of Sales Professionals
While client outcomes and testimonials have always been our most important measure of success, this accreditation offers independent recognition of the quality, impact and professionalism of our work.
The ISP exists to elevate standards across the sales profession. We’re pleased to align with their mission and proud to meet the rigorous criteria for accreditation.
