Sales Training And Coaching
Sales training and coaching combine structured learning with practical, one-to-one support to help teams build skills that last.
At The Sales Coach Network, our approach blends proven training frameworks with personalised coaching - ensuring every participant applies what they learn, builds confidence, and delivers measurable commercial impact.
Who It’s For
This combined approach is ideal for:
• Sales teams who’ve completed training but need consistent reinforcement
• Organisations wanting measurable skill development and accountability
• Managers seeking to coach effectively within their own teams
By integrating training and coaching, we turn short-term insights into long-term behavioural change.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
Our Approach
We deliver sales training and coaching programmes that focus on both skill and mindset.
Each engagement includes:
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Interactive Training Workshops - Develop key sales capabilities like discovery, negotiation, and objection handling.
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Personalised Coaching Sessions - Reinforce learning through one-to-one or small-group coaching.
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Practical Application - Real-world exercises, call reviews, and performance feedback loops.
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Measurement & Accountability - Track progress against KPIs to ensure tangible improvement.
This combination ensures your people don’t just learn - they implement, refine, and sustain better selling habits.
Why Combine Sales Training and Coaching
Traditional training alone can create short-term motivation but limited change.
Adding structured coaching delivers lasting impact by:
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Embedding new skills into daily activity
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Improving communication and consistency across teams
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Building a stronger coaching culture led by managers
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Driving higher win rates, larger deal values, and shorter cycles
Coaching bridges the gap between knowledge and performance - turning learning into measurable growth.
Flexible Delivery
Our programmes are available in-person, virtually, or as a blended solution.
You can choose from:
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A single workshop with follow-up coaching
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Multi-session programmes tailored to your sales process
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Ongoing coaching retainers for teams or managers
Each element is designed to align with your objectives, ensuring practical results and strong return on investment.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
Traditional Training Providers
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
We’ve supported hundreds of organisations in developing high-performing sales teams through training and coaching that works in the real world.
Our experienced coaches draw from live commercial experience, not theory.
Every session is practical, engaging, and built around measurable business outcomes - helping your team close more deals, more consistently.
