Sales Training And Coaching
Sales training and coaching combine structured learning with practical, one-to-one support to help teams build skills that last.
At The Sales Coach Network, our approach blends proven training frameworks with personalised coaching, ensuring every participant applies what they learn, builds confidence, and delivers measurable commercial impact.
Some of the world’s biggest B2B brands have benefitted from working with our team
Is this the right fit for your team?
This is a strong fit if:
- You sell complex, high-value B2B solutions with long cycles and multiple decision makers
- You want training tailored to your organisation and market
- You have a team ready to learn and advance on live opportunities
- Leaders are willing to reinforce new habits afterwards
This is probably not for you if:
- You are selling low-value, transactional products at speed
- You are looking for the cheapest possible half-day event
- You have no capacity to reinforce the training once the workshop ends
- You are unwilling to involve your leaders
Who It’s For
This combined approach is ideal for:
- Sales teams who’ve completed training but need consistent reinforcement
- Organisations wanting measurable skill development and accountability
- Managers seeking to coach effectively within their own teams
By integrating training and coaching, we turn short-term insights into long-term behavioural change.
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical simulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
- In-person workshop sessions for high-impact learning
- Remote instructor-led training for global teams
- Client specific video programmes hosted in client LMS
Our Approach
We deliver sales training and coaching programmes that focus on both skill and mindset.
Each engagement includes:
- Interactive Training Workshops - Develop key sales capabilities like discovery, negotiation, and objection handling.
- Personalised Coaching Sessions - Reinforce learning through one-to-one or small-group coaching.
- Practical Application - Real-world exercises, call reviews, and performance feedback loops.
- Measurement & Accountability - Track progress against KPIs to ensure tangible improvement.
This combination ensures your people don’t just learn, they implement, refine, and sustain better selling habits.
Why Combine Sales Training and Coaching
Traditional training alone can create short-term motivation but limited change.
Adding structured coaching delivers lasting impact by:
- Embedding new skills into daily activity
- Improving communication and consistency across teams
- Building a stronger coaching culture led by managers
- Driving higher win rates, larger deal values, and shorter cycles
Coaching bridges the gap between knowledge and performance, turning learning into measurable growth.
Flexible Delivery
Our programmes are available in-person, virtually, or as a blended solution.
You can choose from:
- A single workshop with follow-up coaching
- Multi-session programmes tailored to your sales process
- Ongoing coaching retainers for teams or managers
Each element is designed to align with your objectives, ensuring practical results and strong return on investment.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here’s how we stand out:
Why partner with The Sales Coach Network?
We’ve supported hundreds of organisations in developing high-performing sales teams through training and coaching that works in the real world.
Our experienced coaches draw from live commercial experience, not theory.
Every session is practical, engaging, and built around measurable business outcomes - helping your team close more deals, more consistently.
Flexible workshop formats built around
your team
Every client is different, and so is every workshop. All workshops are delivered in the context of your team’s real-world challenges and delivered in-person or virtually.
1-Day Workshop
Get everyone equipped, aligned, and motivated by the core principles
- Practical frameworks, skills and tools
- Focus on real world application with hands-on practice and simulations
- Ideal for skill building and leadership alignment
- High-energy, high-impact
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams who want immediate traction and a shared foundation
Based on a group of up to 20 people
2-Day Workshop
Go deeper, reinforce the learning, and build lasting internal capability
- Everything in the 1-day, with added depth and breadth
- Extended practice and feedback
- Dedicated role-plays and real-world scenarios
- Strong fit for team alignment and strategic resets
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams ready to go beyond awareness and build lasting capability
Based on a group of up to 20 people
Virtual Workshop
The same value for distributed teams, without the travel
- Delivered across 4-6 live, instructor-led sessions
- Interactive, camera-on environment
- Breakout rooms for group activities
- Spaced learning with meaningful assignments between sessions
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for distributed teams
Based on a group of up to 20 people
*Pricing varies based on team size, location, and any specific customisation.
Every engagement starts with a call to align on content areas and desired business outcomes.
What teams say after the training
"The Sales Coach Network don’t just deliver training; they’ve offered input on our strategy, internal processes and how we operate as a business. They are focused on driving a shift in the business, in whatever form that takes, and their approach is collaborative and consultative. Feedback from the programme so far has been excellent. I wouldn’t hesitate to recommend them to others."
A two-day intensive workshop designed and delivered for over 300 sales and delivery professionals at a global technology company, focused on real, live opportunities, with a custom methodology rolled out across all regions.
Case studies
Where we’ve done this before
"Designed and delivered for over 300 sales and delivery professionals, focused on real, live opportunities."
One client’s programme, from our technology provider case study.
Who delivers this?
Experienced practitioners, not presenters. The people leading your sessions have sold complex, high-value B2B deals, led sales teams, and built commercial functions of their own. They teach what they’ve done, not theory they’ve read.
That matters because your team can tell the difference.
Practitioners bring real examples, handle the hard questions in the room, and adapt the content to the deals your people are actually working. The result is training that sticks, because it comes from people who have 'carried a bag' and walked in their shoes.
Enquire About Sales Training And Coaching
Tell us what your team has already been trained on and where the gaps remain, and we’ll show you how the coaching would run alongside it.