Are you wondering how to consistently accelerate revenue growth without adding more salespeople, slashing prices, or conceding margin?
Do you sometimes feel your teams are working hard, but not moving opportunities forward fast enough?
If so, you’re in the right place.
In this Blueprint, you’ll learn how leading organisations accelerate revenue production by focusing on the right levers at every stage of the pipeline.
By the end, you’ll be clear on practical steps that can help you shorten sales cycles, increase win rates, grow your average deal size, and reduce pursuit time.
Why Sales Effectiveness Matters
Every organisation today faces similar challenges: longer sales cycles, more decision makers, and clients who are harder to differentiate with.
Traditional approaches to selling no longer cut it. Efficiency alone is not enough; effectiveness is the differentiator.
Accelerating revenue production means getting more value from the opportunities already in your pipeline, then starting to construct future plans or campaigns with clarity and intent.
There are four key drives of revenue production, growth, and effectiveness, whether at organisation, team, or individual contributor level. We think of these as the four ‘levers’ of sales acceleration:
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The number of opportunities in your pipeline
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Your average deal size or transaction value
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Your win rate
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Your sales cycle length
We’ve built the Sales Accelerator Formula (below) as a working tool to help organisations calculate current sales output and plot straightforward improvements.
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By making small improvements across each lever, the overall impact compounds significantly, turning marginal adjustments into major growth.
Sales Is Getting Harder
Sales performance gaps are widening. According to McKinsey, organisations that embed consistent sales processes achieve 15–20% higher revenue growth than their peers. Bain highlights that high-performing B2B teams are more likely to align their sales approach tightly to client value.
Ebsta’s 2025 GTM Benchmark Report, based on more than 655,000 opportunities worth 48 billion dollars, found that only 14% of sellers generate over 80% of new revenue. The rest struggle to qualify rigorously, differentiate meaningfully, and maintain momentum. In fact, 78% of sellers missed target.
Harder Harvard research reinforces this message, showing that decision-driven selling, where every interaction enables the client’s next logical decision, accelerates growth and reduces wasted effort.
The lesson is clear: sales success is less about working harder and more about working smarter with evidence-based methods.
Selling by Numbers
Sales isn’t just a numbers game.
It’s about focus and execution.
But if your teams don’t know their numbers, they can’t win the game.
Does your team understand the Sales Accelerator Formula? More importantly, do they recognise the compound effect of improving each part of the formula by just 5%?
The formula measures how quickly prospects turn into revenue. It’s calculated by multiplying four factors: the number of pipeline opportunities, the average contract value, the win rate, and the length of the sales cycle.
This formula helps quantify both the efficiency and effectiveness of your sales process. It highlights where improvement matters most and provides a disciplined, data-led framework for increasing revenue production per team member in a given timeframe.
When teams understand and apply the Sales Accelerator Formula, they focus on the levers that really drive results. Small improvements in all of the key variables can combine to create a powerful compounding effect on revenue.
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Imagine you wanted to grow revenue by 30%.
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You could, in theory, achieve this with a 30% uplift in any one variable while the others remain constant. In practice, that scale of improvement in a single area is often unrealistic.
A more modest 7% improvement in each variable is far more achievable and results in a 32% uplift in revenue.
The Sales Accelerator Programme
To demonstrate the multiplier effect of small improvements, we’ve developed a modelling tool as part of our Sales Accelerator Programme. This tool lets you input baseline figures and test different scenarios to see the potential uplift in revenue.
You can assess your organisation’s current state and model future growth with support from one of our experienced coaches. The programme then identifies the performance enablers, strategic interventions, and execution disciplines needed to deliver the growth you want.
Support is provided over 12–24 months to ensure behavioural, process, systemic, and upskilling changes are fully embedded.
All programmes are designed to be self-funding and should demonstrate ROI of 500%+ when implemented effectively by leaders and managers.
Where should you start?
Step 1
Use our 3-minute sales team self-assessment tool to discover your sales team’s strengths, gaps, and the best next steps for growth
Step 2
Use our Sales Accelerator Calculator to model your growth potential.
Step 3
Find out what’s really limiting your revenue growth with a no-obligation strategy call with one of our Managing Partners.
Book your no-obligation strategy call today
We’re prepared to invest in your success. Here’s what you can expect from an initial call:
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1You’ll share your sales challenges and what you want to achieve. We’ll ask questions to better understand your team’s business development approach. If we see a fit, we’ll invest time in an in-depth review.
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After we engage under a mutual NDA to ensure confidentiality, you’ll provide us with an outline of your current sales process, some simple information, and sample proposals or presentations for us to objectively review.
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We’ll identify the specific gaps in your current approach and outline a one-page blueprint for growth outlining actionable strategies to enhance growth using our proprietary methods and tools.
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We’ll present our findings to you in-person because we want to show you how we can positively impact your business.
Book your no-obligation strategy call with one of our Managing Partners.
