Unlike a one-off course, a programme is a complete methodology that integrates skills development with coaching, leadership alignment, and reinforcement. It is an end-to-end solution for building a high-performance sales culture.
We design and deliver some of the best sales training programmes because we treat them as holistic change initiatives, not just training events. Our approach is built to solve the most common point of failure in sales development: the lack of a structured system for embedding new skills. This focus on long-term impact is a core part of our overarching Sales Training philosophy.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
What defines thetop sales training programmes?
The market is filled with options, but the top sales training programmes share a common set of characteristics. They are designed to create genuine transformation, not just a temporary boost in motivation. A world-class program moves beyond the classroom to influence the daily habits and behaviours of your entire team.
Here is what defines a truly effective programme:
A Holistic, Not an Event-Based, Approach
The programme must cover what happens before, during, and long after any training workshop. Our Forty-20-40 framework ensures we create the conditions for success, deliver a targeted intervention, and then execute a robust reinforcement plan to make the change stick.
A Focus on Leadership and Coaching
A programme cannot succeed without empowering your front-line sales managers. The framework must include dedicated sales leadership training to equip your managers to coach and reinforce the new methodology effectively.
Deep Customisation to Your Business
The best sales training programmes are co-created with you, not delivered off-the-shelf. The programme should be tailored to your industry, culture, team-specific challenges, and strategic goals.
Clear, Measurable Outcomes
The programme must be directly linked to your business objectives. We work with you to define the lead and lag indicators that will prove the ROI of your investment. This is a central part of our sales performance training.
Our B2B sales training programmes for companies
Our sales training programmes for companies are specifically designed to address the challenges of a complex B2B sales environment.
Selling high-value solutions with long sales cycles and multiple stakeholders requires a sophisticated skill set and a consistent methodology. Our B2B sales training programmes are built on three core pillars:
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Mindset: We build the winning mindsets that define elite sellers, including resilience, deep curiosity, and personal accountability.
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Methodology: We provide a shared, value-based framework for your entire team. This common language for everything from qualification to negotiation ensures consistency and scalability. Find out more about our B2B sales training.
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Execution: We help you install a 'Revenue Rhythm' - a consistent cadence of coaching and review that embeds the methodology into your team's daily workflow and drives accountability.
Corporate Sales Training Programmes: A Unified Approach
For larger organisations, our corporate sales training programmes are designed to create a unified, high-performing sales culture across different teams, business units, or geographies. The primary goal is to embed a consistent way of selling that makes success scalable and predictable.
A well-designed corporate programme ensures that:
Everyone is speaking the same sales language.
Onboarding of new hires is faster and more effective.
Best practices are shared and adopted across the entire organisation.
Performance can be accurately benchmarked and managed across teams.
Our corporate sales training provides the structure and governance needed to achieve these outcomes.
Online sales training programmes for modern teams
In today's hybrid work environment, flexibility is essential. We offer comprehensive online sales training programmes that deliver the same impact as our in-person sessions. These are not passive webinars; they are highly interactive, instructor-led workshops combined with self-paced learning and digital reinforcement.
We believe we offer some of the best online sales training programmes because we have designed them specifically for virtual engagement. This includes:
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Bite-sized learning modules that fit into a busy seller's schedule.
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AI-powered learning tools to improve knowledge retention.
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Virtual breakout rooms for practical application and role-playing.
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Our online sales training solutions make it possible to upskill your entire team, no matter where they are located.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
​Traditional Training Providers​
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
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Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
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Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
