Experience counts for a lot, in all walks of life. This saying is particularly true when it comes to sales – it is not possible to be an overnight success. At The Sales Coach Network, we are dedicated to raising your game as a salesperson, and our proprietary Sales Accelerator Method is what you will be taught if you join our acclaimed programme.
In this blog post, we offer you an expert guide that will help you to sell bigger and better. It all depends on how much effort you are willing to put in. There is no such thing as a quick fix; it all takes time. But by following the steps below, your journey to become an effective salesperson will soon accelerate.
Seeking to sharpen your sales skills? Look no further.
There are many different factors that go into becoming a good salesperson. There is no ‘one size fits all’ approach to learning how to sell. Each person has their own unique way of learning that works for them.
The most successful salespeople didn't just wake up one day and start closing deals – they honed their skills over time, through practice and repetition. By investing in The Sales Coach Network today, you can join the hundreds of respected organisations that have benefitted from our teaching.
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There are eight main ways that you can speed up your journey to becoming a better salesperson. Pay close attention to each of them.
1. Know yourself first before selling to others
It is essential to know yourself, and this can be the longest journey you will take – we never stop learning. Until you have a thorough knowledge of what you are selling, you will be in a poor position to sell. Carry out meticulous research on your client and look to ascertain what they are hoping to get from you. Once you are comfortable in your own skin it makes your job as a salesperson far easier.
2. Be a consultant, not just a salesperson
There is a key difference to be mindful of here between a consultant and a salesperson. As a salesperson you might lack depth; stepping up a level to consultant will enable you to engage well with the prospect and make them feel at ease. Once they feel at ease, you are more likely to move towards a closing position.
3. Be a good listener
We have two ears and one mouth, and we should use them in proportion. As the famous saying goes, you should seek first to understand then to be understood. If you are ignoring the client, interrupting or talking over them, you will make no progress.
4. Practice responding to objections
Your client or prospect is not going to lie down and allow you to sell to them without any queries or questioning. Try to prepare for objections in advance. What might your client be thinking? Are there any holes in your pitch? How might you be able to cover them?
5. Build relationships with your clients
Building proper relationships is not a five-minute job. Good things come to those who wait, and it might take multiple interactions for your client to come on board. Try to think in terms of the long term, not the short term.
6. Don't be afraid to share pain points, but do it in a positive way
There are pain points in any business discussion. There is little to be gained by avoiding them and not addressing the elephant in the room. Openness, honesty and integrity are the best ways forward.
7. Learn from your mistakes and successes, too!
Even the most experienced salespeople make mistakes, and we shouldn’t shy away from this. In life, we either win or we learn. Sometimes making a blunder can teach a crucial lesson, so if you get something wrong, don’t beat yourself up. Taking a wrong turn can ultimately lead you on to the correct path.
8. Understand what salespeople do
You need to know your role inside-out. It is not your job to pressurise the client or coerce them into buying. It is your job to provide them with all the relevant information so they can make an informed decision. Your charisma and personality will set you apart, so trust your instincts.
With determination, hard work and the right attitude, anyone can become a good salesperson. The qualities of a good salesperson are universal: put your case across with integrity, assess what they are looking for rather than what you are looking for, and don’t try to move the discussion forward too quickly.
We hope that these ways on how to be a good salesperson have resonated with you.
Savvy salespeople care about the customer’s interests, are confident, resilient, extroverted, persistent, focused and optimistic.
You want to be present in order to promote and sell your products/services using solid arguments to existing and prospective customers. You should perform cost-benefit and needs analysis of existing/potential customers to meet their needs, and establish, develop and maintain positive business and customer relationships.
Why should you choose The Sales Coach Network? Our methods are tried and tested, and we have worked with dozens of organisations just like yours.
The Sales Accelerator Methodology comprises a proven set of frameworks, skills, techniques and tools designed to enable organisations to transition from product or service-based selling to value-based consultative selling. Unlike many consultative selling methods, the focus is not just on what to do, but how to do it.
Your organisation will benefit from measurable results within 100 days as part of an intentional behavioural change programme, engineered to drive pre-agreed business outcomes. Imagine the difference if your client-facing teams were having more effective conversations at all stages of the buying process.
So, what are you waiting for? Download our brochure to find out more about what we can offer or book a call with our expert team at the click of a button.
We look forward to hearing from you.